McKnight's Senior Living



McKnight's Senior Living is a national media brand providing news, perspective and analysis for owners, operators and other leaders of seniors housing, independent living, assisted living, memory care and continuing care retirement / life plan communities.



The print edition of the McKnight's Senior Living (formerly McKnight's Assisted Living) media brand has been published since 2003. It presents articles and departments that offer senior living managers strategies to improve operations, based on the regulatory and business changes occurring in the marketplace. Areas of focus include:



• Top developments

• Strategy and innovation 

• Labor

• Policy

• Resident care and safety

• Finances and capital management

• Marketing

• Design

• Information technology

• National, regional and state news

• Product news



In 2015, McKnight's Assisted Living changed its name to McKnight's Senior Living and expanded to include its own website and free daily e-newsletter, Daily Briefing, as well a Facebook page and Twitter account. Be sure to subscribe to the newsletter, like us on Facebook and follow us on Twitter!


McKnight's Senior Living is the sister media brand to McKnight's Long-Term Care News, which covers skilled nursing facilities.


2017 Media Kits




Please note that you will have to register with McKnight's Senior Living before viewing the media kits.

Click here to see the McKnight's Senior Living 2017 Print Media Kit.


Click here to see the McKnight's Senior Living 2017 Digital Media Kit.

Meet the McKnight's Senior Living team



Click here to meet the members of McKnight's Senior Living.


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In Focus

Aug. 23

Enjoying the eclipse

United States

Staff, residents and families at senior living communities and companies across the country enjoyed watching the eclipse on Monday.