The gift of connection

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Atria Senior Living residents share stories using Atria StoryWise cards.
Atria Senior Living residents share stories using Atria StoryWise cards.

Storytelling that leads to sharing and social connection is the focus of a new gift that Atria Senior Living is sharing with residents at its approximately 200 communities across the country and in Canada.

Atria StoryWise, a boxed set of 150 conversation-starting cards, also is available at no charge to anyone who schedules a visit to an Atria community, while supplies last. And an app, which enables users to record, share and keep stories forever, is available for free in the Apple App Store.

“We know through our experience serving older people, and through our research partnerships, that social connection leads to a longer life and a better quality of life,” said Regan Atkinson, senior vice president of creative, marketing and communications for the Louisville, KY-based company. “Stories help us connect and share the wisdom of our experiences with each other. The world could use a lot more wisdom right now.”

Atria StoryWise cards are meant to spark memories, tap into personal experiences and help people connect more deeply through the power of storytelling. Cards ask readers to share stories about a time they watched a sunset with someone, the town where they grew up, a family tradition, their first time on an airplane, etc.

Atria is hosting inaugural story-sharing events in its communities on Thursday. The events also double as a fundraiser for libraries across the country. Between Jan. 11 and 31, Atria will donate $1 to the American Library Association for every story in the Atria StoryWise app.

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