Marketing Moves

HRA seeks to sharpen its image with prospects via employee etiquette training

HRA seeks to sharpen its image with prospects via employee etiquette training

By

As many senior living operators look to add more healthcare services to their offerings, this regional development and operating company is instituting a new program to help ensure that hospitality doesn't get lost in the mix.

New lead-generation effort launches for senior living

New lead-generation effort launches for senior living

By

A new platform has launched with the goal of helping to connect senior living communities and prospective residents looking for new places to live.

LGBT adults worry about abuse, neglect in senior living as they age: survey

LGBT adults worry about abuse, neglect in senior living as they age: survey

By

Worries about potential neglect, abuse, access to services and harassment in assisted living communities and other long-term care settings are common among lesbian, gay, bisexual and transgender adults, according to survey results released Monday by AARP.

Census Bureau data reveal growth areas in U.S.

Census Bureau data reveal growth areas in U.S.

By

Texas is the location of three of the top 10 metropolitan areas that gained the most residents last year, according to population estimates released Thursday by the U.S. Census Bureau. Based on percentage growth, Florida, Idaho and Utah each had two metro areas on a separate top 10 list.

Fears of loneliness, isolation affect tech use among older adults

Fears of loneliness, isolation affect tech use among older adults

By

Fears of loneliness and isolation may be preventing some older adults from using online technology, according to newly published research in the journal Communications of the ACM.

New assisted living database designed to enable operators, lenders to compare communities nationwide

New assisted living database designed to enable operators, lenders to compare communities nationwide

By

A new assisted living and memory care quality database by Formation Healthcare Group and Vision LTC has completed beta testing and has been launched publicly to a limited number of organizations, the companies have announced. Attendees of this week's NIC Spring Investment Forum will have the opportunity to view it firsthand.

Investors look to senior housing to protect against real estate downturns: report

Investors look to senior housing to protect against real estate downturns: report

By

Senior housing is attracting more interest this year than last as investors seek higher yields and protection against real estate downturns, according to new report from commercial real estate services and investment firm CBRE.

It's time for national standards in assisted living, authors argue

It's time for national standards in assisted living, authors argue

By

The assisted living industry should look to the skilled nursing industry for standards that could be implemented to help improve resident care and operators' bottom lines, said the authors of an editorial published in JAMDA, the Journal of Post-Acute and Long-Term Care Medicine.

Investors prefer communities that offer both independent and assisted living, survey finds

Investors prefer communities that offer both independent and assisted living, survey finds

By

Senior housing investors are shifting to prefer communities that offer both independent living and assisted living (with or without memory care) on one campus, according to newly released results of a survey by professional services firm JLL.

Senior living could lead cultural shift related to aging, report author says

Senior living could lead cultural shift related to aging, report author says

By

The senior living industry, with innovation and imagination, could drive a new era of healthful aging, one of the authors of a new report from the Milken Institute told McKnight's Senior Living. "But things must change," she added.

Assisted living ranks low as preferred workplace for caregivers: report

Assisted living ranks low as preferred workplace for caregivers: report

By

Assisted living communities ranked fourth out of five settings when caregivers were asked their preferred work setting in a recent survey.

Seniors housing acquisitions decline in fourth quarter

Seniors housing acquisitions decline in fourth quarter

By

Tax reform uncertainty in the fourth quarter of 2017 contributed to a decline in the number of publicly announced seniors housing-related acquisitions.

Expect labor challenges to continue in 2018: report

Expect labor challenges to continue in 2018: report

By

Senior living workforce issues will not abate this year, according to a new report.

Investors excited about independent and assisted living: report

Investors excited about independent and assisted living: report

By

Investors this year will be most attracted to "lifestyle-focused" segments of seniors housing, including one that may surprise some, according to a new report from commercial real estate services and investment firm CBRE.

Meeting some seniors' desire for urban living presents challenges, benefits

Meeting some seniors' desire for urban living presents challenges, benefits

By

Senior living companies seeking to offer housing in urban areas can face many obstacles during the site location and building processes, but a payoff comes in addressing the needs of an unserved or underserved market. And the market for senior living in urban areas appears to be growing. Here's one company's recent experience.

How to protect your community from inappropriate use of social media use by employees

How to protect your community from inappropriate use of social media use by employees

By

Senior living operators can take steps to reduce risk related to social media use by employees, according to Kristi Eldredge, RN, JD, CPHRM, senior patient safety consultant at medical liability insurance company MMIC. She was a presenter on the topic Wednesday at AHCA/NCAL's 68th Annual Convention & Expo in Las Vegas.

How to increase move-ins via your website and social media

How to increase move-ins via your website and social media

By

Las Vegas — With research showing that prospective senior living residents or their families already may have completed 60% of the decision-making process involved in a potential move before even contacting a community, website and social media efforts are crucial to operators' success, Nicole Wagner, internet marketing director at Stevens & Tate Marketing, said Tuesday in an educational session at the American Health Care Association / National Center for Assisted Living's 68th Annual Convention & Expo.

Heritage Communities launches home care line with current residents

Heritage Communities launches home care line with current residents

By

Heritage Communities has announced a new service line, Heritage OnCare Home Health, that will begin by serving residents in the company's 12 senior living communities.

5-year study aims to prove benefits of life plan community living

5-year study aims to prove benefits of life plan community living

By

A five-year study of more than 2,000 life plan community residents by the Mather LifeWays Institute on Aging and Northwestern University will try to determine the effects that living in such a community has on residents' long-term health and wellness, the institute announced Tuesday.

National trade association formed for senior living referral agents

National trade association formed for senior living referral agents

By

A new national trade association for organizations that provide referrals and placements to senior living communities hopes to advance the profession, educate others about it and increase professional responsibility, aiding operators in the process, according to its leader.

Senior living finds time is ripe for focus on food

Senior living finds time is ripe for focus on food

By

Operators and companies serving them increasingly are looking to the dining experience as a way to help senior living residents socially, emotionally and nutritionally.

Where prospects carry the most student loan debt

Where prospects carry the most student loan debt

By

Student loan debt is increasing among older adults, according to data released Friday by the Consumer Financial Protection Bureau, suggesting that more prospective senior living community residents may face a big impediment to making a move.

Builder confidence in the 55+ housing market gradually increasing

Builder confidence in the 55+ housing market gradually increasing

By

Builder confidence in the 55+ housing market gradually is increasing, according to the results of a survey conducted by the National Association of Home Builders.

4 strategies Brookdale is using to combat new competition

4 strategies Brookdale is using to combat new competition

By

The opening of new communities near Brookdale Senior Living properties challenged the country's largest senior living operator in the second quarter, President and CEO Andy Smith told participants in a Tuesday earnings call. But the company is using at least four strategies to fight that competition, he said.

Walkable location a surprising draw for assisted living prospects

Walkable location a surprising draw for assisted living prospects

By

An assisted living community's location in a walkable neighborhood holds stronger appeal than one might expect, according to newly released research from A Place for Mom. And that appeal is expected to grow.

A Place for Mom is sold to new investors

A Place for Mom is sold to new investors

By

A Place for Mom is being sold to technology investment firm Silver Lake and global growth equity firm General Atlantic by its current investor, growth private equity firm Warburg Pincus, the companies announced Wednesday.

For the best marketers, it's all about the customer experience

For the best marketers, it's all about the customer experience

By

It's no secret why marketers in some organizations set themselves apart from the competition, according to a story in strategy+business.

Virginia ranked as best state for seniors

Virginia ranked as best state for seniors

By

Virginia ranks as the most accommodating U.S. state for seniors, whereas Idaho ranks as the least accommodating state, according to a new report.

Survey: 75% of 40+ adults do not know how much assisted living costs

Survey: 75% of 40+ adults do not know how much assisted living costs

By

Three-fourths of adults aged 40 or more years do not know how much it costs to live in an assisted living community, according to the results of a new survey. Education also appears to be needed regarding the potential of some income sources and programs to pay for long-term care and services.

Senior living can cost less than aging in place at home: analysis

Senior living can cost less than aging in place at home: analysis

By

A new analysis showing that older adults can save money by residing in senior living communities rather than continuing to live in their homes may not surprise those in the industry, but most older adults and their families don't calculate costs accurately, according to a former analyst who crunched some numbers.

East Coast caters to active retirees, website says

East Coast caters to active retirees, website says

By

An East Coast city has topped a list of Best Cities for an Active Retirement for the second consecutive year. In fact, six of the top 10 places on the list are on the East Coast.

Aegis Living gambles on uncommon perk to foster employee loyalty

Aegis Living gambles on uncommon perk to foster employee loyalty

By

Eight employees of Aegis Living are going to be especially happy Wednesday afternoon. That's the day their Redmond, WA-based employer is announcing the winners of its Dream Big Lottery. Last year's prizes included a trip to Disneyland.

How to market to the silent generation

By

When marketing to members of the silent generation — or any generation, focus on behaviors rather than age. That's the advice from a global marketing firm in a new report.

The hottest markets for senior living

The hottest markets for senior living

By

National Investment Center for Seniors Housing & Care Senior Principal Lana Peck revealed the areas of the country with the most new construction for independent living, assisted living and memory care at the organization's 2017 Spring Investment Forum in San Diego.

'Silver tsunami' presents opportunities, report suggests

'Silver tsunami' presents opportunities, report suggests

By

A new report from the Administration on Aging puts some numbers behind trends related to the increasing population of U.S. older adults and suggests opportunities for providers of seniors housing and care.

New name, existing programs for Five Star, executives say

New name, existing programs for Five Star, executives say

By

A new name and established programs will carry Five Star Senior Living through 2017, executives told shareholders, analysts and others participating in an earnings call on Friday.

Where assisted living is the most and least expensive: survey

By

Average monthly assisted living costs range from $3,051 for a studio apartment in Louisiana to $6,936 for a two-bedroom apartment in Delaware, according to the state results of Lincoln Financial Group's annual What Care Costs study, released Wednesday.

55+ housing market ends 2016 on record high: NAHB

By

The 55+ housing market ended the fourth quarter of 2016 on a record high, according to the National Association of Home Builders.

42% of those 55+ worry about housing affordability daily: survey

By

Forty-two percent of Americans aged 55 or more years experience anxiety about being able to afford where they live at least once a day, according to the results of a new survey. One of their main concerns is "the ability to afford desirable retirement living."

Websites, social media vital for senior living marketers: report

Websites, social media vital for senior living marketers: report

By

Make sure your senior living community website is comprehensive, up-to-date and search engine optimized, and stay or become active on social media. Those points are some of the take-away messages for senior living marketers offered in a new report.

4 senior living design trends to watch in 2017

By

Four design trends will affect all senior living communities, from luxury living to affordable housing, in 2017, according to a new report.

Those 85+ at high risk of social isolation, study finds

By

Suggesting one way in which senior living communities can offer a solution to an aging-related issue, newly published research finds that people aged more than 85 years are significantly more likely to suffer social exclusion than those aged 65 to 84.

Provider sees onsite daycare as worker retainment tool

By

Can an onsite daycare center help attract and keep workers at a senior living community in a competitive market? A Minnesota operator hopes so.

Operators value dining but face staffing challenges: survey

By

Executives at senior living communities and skilled nursing facilities are placing increasing value on the ability of dining to attract prospective residents at the same time that workforce stability challenges their ability to manage food service in-house, according to the results of a new survey.

45% of Medicaid LTSS beneficiaries are older adults

By

Forty-five percent of the more than 4.8 million beneficiaries of Medicaid long-term services and supports were aged 65 or more years in 2012, according to a new report issued by the Centers for Medicare & Medicaid Services. The report also provides state information and statistics on the type of services received.

How to identify and retain engaged employees

By

Attracting and keeping employees who will be passionate about their work is crucial at a time when workforce challenges are a top issue facing senior living operators, speakers told those attending an educational session Tuesday at the LeadingAge annual meeting in Indianapolis.

Online social interactions linked to longevity

Online social interactions linked to longevity

By

The results of a newly published study of 12 million Facebook users suggests that using the social network is associated with living longer, but there's a catch.

Prevailing views about decision-makers largely inaccurate: study

Prevailing views about decision-makers largely inaccurate: study

By

It's no secret that 50-plus year olds often make senior living placement decisions. A new study sheds light on their motivations by shredding old stereotypes.

Regulatory action affects assisted living operators in 23 states

Regulatory action affects assisted living operators in 23 states

By

Almost half of the states changed regulations, statutes or policies affecting assisted living between January 2015 and June 2016, according to the National Center for Assisted Living's 2016 "Assisted Living State Regulatory Review," released Thursday.

National Assisted Living Week

"Keep Connected" was the theme for this year's National Assisted Living Week.

In Focus

July 18

A truckload of charity

Gainesville, FL 

The Village at Gainesville recently donated a truckload of used appliances from its residences to the Bread of the Mighty Food Bank.

Subscribe for free!

Never Miss out

Get top stories sent to your inbox