Marketing Moves

How to protect your community from inappropriate use of social media use by employees

How to protect your community from inappropriate use of social media use by employees

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Senior living operators can take steps to reduce risk related to social media use by employees, according to Kristi Eldredge, RN, JD, CPHRM, senior patient safety consultant at medical liability insurance company MMIC. She was a presenter on the topic Wednesday at AHCA/NCAL's 68th Annual Convention & Expo in Las Vegas.

How to increase move-ins via your website and social media

How to increase move-ins via your website and social media

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Las Vegas — With research showing that prospective senior living residents or their families already may have completed 60% of the decision-making process involved in a potential move before even contacting a community, website and social media efforts are crucial to operators' success, Nicole Wagner, internet marketing director at Stevens & Tate Marketing, said Tuesday in an educational session at the American Health Care Association / National Center for Assisted Living's 68th Annual Convention & Expo.

Heritage Communities launches home care line with current residents

Heritage Communities launches home care line with current residents

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Heritage Communities has announced a new service line, Heritage OnCare Home Health, that will begin by serving residents in the company's 12 senior living communities.

5-year study aims to prove benefits of life plan community living

5-year study aims to prove benefits of life plan community living

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A five-year study of more than 2,000 life plan community residents by the Mather LifeWays Institute on Aging and Northwestern University will try to determine the effects that living in such a community has on residents' long-term health and wellness, the institute announced Tuesday.

National trade association formed for senior living referral agents

National trade association formed for senior living referral agents

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A new national trade association for organizations that provide referrals and placements to senior living communities hopes to advance the profession, educate others about it and increase professional responsibility, aiding operators in the process, according to its leader.

Senior living finds time is ripe for focus on food

Senior living finds time is ripe for focus on food

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Operators and companies serving them increasingly are looking to the dining experience as a way to help senior living residents socially, emotionally and nutritionally.

Where prospects carry the most student loan debt

Where prospects carry the most student loan debt

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Student loan debt is increasing among older adults, according to data released Friday by the Consumer Financial Protection Bureau, suggesting that more prospective senior living community residents may face a big impediment to making a move.

Builder confidence in the 55+ housing market gradually increasing

Builder confidence in the 55+ housing market gradually increasing

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Builder confidence in the 55+ housing market gradually is increasing, according to the results of a survey conducted by the National Association of Home Builders.

4 strategies Brookdale is using to combat new competition

4 strategies Brookdale is using to combat new competition

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The opening of new communities near Brookdale Senior Living properties challenged the country's largest senior living operator in the second quarter, President and CEO Andy Smith told participants in a Tuesday earnings call. But the company is using at least four strategies to fight that competition, he said.

Walkable location a surprising draw for assisted living prospects

Walkable location a surprising draw for assisted living prospects

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An assisted living community's location in a walkable neighborhood holds stronger appeal than one might expect, according to newly released research from A Place for Mom. And that appeal is expected to grow.

A Place for Mom is sold to new investors

A Place for Mom is sold to new investors

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A Place for Mom is being sold to technology investment firm Silver Lake and global growth equity firm General Atlantic by its current investor, growth private equity firm Warburg Pincus, the companies announced Wednesday.

For the best marketers, it's all about the customer experience

For the best marketers, it's all about the customer experience

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It's no secret why marketers in some organizations set themselves apart from the competition, according to a story in strategy+business.

Virginia ranked as best state for seniors

Virginia ranked as best state for seniors

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Virginia ranks as the most accommodating U.S. state for seniors, whereas Idaho ranks as the least accommodating state, according to a new report.

Survey: 75% of 40+ adults do not know how much assisted living costs

Survey: 75% of 40+ adults do not know how much assisted living costs

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Three-fourths of adults aged 40 or more years do not know how much it costs to live in an assisted living community, according to the results of a new survey. Education also appears to be needed regarding the potential of some income sources and programs to pay for long-term care and services.

Senior living can cost less than aging in place at home: analysis

Senior living can cost less than aging in place at home: analysis

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A new analysis showing that older adults can save money by residing in senior living communities rather than continuing to live in their homes may not surprise those in the industry, but most older adults and their families don't calculate costs accurately, according to a former analyst who crunched some numbers.

East Coast caters to active retirees, website says

East Coast caters to active retirees, website says

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An East Coast city has topped a list of Best Cities for an Active Retirement for the second consecutive year. In fact, six of the top 10 places on the list are on the East Coast.

Aegis Living gambles on uncommon perk to foster employee loyalty

Aegis Living gambles on uncommon perk to foster employee loyalty

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Eight employees of Aegis Living are going to be especially happy Wednesday afternoon. That's the day their Redmond, WA-based employer is announcing the winners of its Dream Big Lottery. Last year's prizes included a trip to Disneyland.

How to market to the silent generation

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When marketing to members of the silent generation — or any generation, focus on behaviors rather than age. That's the advice from a global marketing firm in a new report.

The hottest markets for senior living

The hottest markets for senior living

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National Investment Center for Seniors Housing & Care Senior Principal Lana Peck revealed the areas of the country with the most new construction for independent living, assisted living and memory care at the organization's 2017 Spring Investment Forum in San Diego.

'Silver tsunami' presents opportunities, report suggests

'Silver tsunami' presents opportunities, report suggests

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A new report from the Administration on Aging puts some numbers behind trends related to the increasing population of U.S. older adults and suggests opportunities for providers of seniors housing and care.

New name, existing programs for Five Star, executives say

New name, existing programs for Five Star, executives say

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A new name and established programs will carry Five Star Senior Living through 2017, executives told shareholders, analysts and others participating in an earnings call on Friday.

Where assisted living is the most and least expensive: survey

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Average monthly assisted living costs range from $3,051 for a studio apartment in Louisiana to $6,936 for a two-bedroom apartment in Delaware, according to the state results of Lincoln Financial Group's annual What Care Costs study, released Wednesday.

55+ housing market ends 2016 on record high: NAHB

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The 55+ housing market ended the fourth quarter of 2016 on a record high, according to the National Association of Home Builders.

42% of those 55+ worry about housing affordability daily: survey

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Forty-two percent of Americans aged 55 or more years experience anxiety about being able to afford where they live at least once a day, according to the results of a new survey. One of their main concerns is "the ability to afford desirable retirement living."

Websites, social media vital for senior living marketers: report

Websites, social media vital for senior living marketers: report

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Make sure your senior living community website is comprehensive, up-to-date and search engine optimized, and stay or become active on social media. Those points are some of the take-away messages for senior living marketers offered in a new report.

4 senior living design trends to watch in 2017

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Four design trends will affect all senior living communities, from luxury living to affordable housing, in 2017, according to a new report.

Those 85+ at high risk of social isolation, study finds

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Suggesting one way in which senior living communities can offer a solution to an aging-related issue, newly published research finds that people aged more than 85 years are significantly more likely to suffer social exclusion than those aged 65 to 84.

Provider sees onsite daycare as worker retainment tool

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Can an onsite daycare center help attract and keep workers at a senior living community in a competitive market? A Minnesota operator hopes so.

Operators value dining but face staffing challenges: survey

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Executives at senior living communities and skilled nursing facilities are placing increasing value on the ability of dining to attract prospective residents at the same time that workforce stability challenges their ability to manage food service in-house, according to the results of a new survey.

45% of Medicaid LTSS beneficiaries are older adults

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Forty-five percent of the more than 4.8 million beneficiaries of Medicaid long-term services and supports were aged 65 or more years in 2012, according to a new report issued by the Centers for Medicare & Medicaid Services. The report also provides state information and statistics on the type of services received.

How to identify and retain engaged employees

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Attracting and keeping employees who will be passionate about their work is crucial at a time when workforce challenges are a top issue facing senior living operators, speakers told those attending an educational session Tuesday at the LeadingAge annual meeting in Indianapolis.

Online social interactions linked to longevity

Online social interactions linked to longevity

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The results of a newly published study of 12 million Facebook users suggests that using the social network is associated with living longer, but there's a catch.

Prevailing views about decision-makers largely inaccurate: study

Prevailing views about decision-makers largely inaccurate: study

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It's no secret that 50-plus year olds often make senior living placement decisions. A new study sheds light on their motivations by shredding old stereotypes.

Regulatory action affects assisted living operators in 23 states

Regulatory action affects assisted living operators in 23 states

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Almost half of the states changed regulations, statutes or policies affecting assisted living between January 2015 and June 2016, according to the National Center for Assisted Living's 2016 "Assisted Living State Regulatory Review," released Thursday.

National Assisted Living Week

"Keep Connected" was the theme for this year's National Assisted Living Week.

2 college students calling assisted living home

2 college students calling assisted living home

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Victoria Kozar and Joe Huberman are the two newest assisted living residents at Masonicare at A​shlar Village in Wallingford, CT, having moved in on Tuesday. They're also the youngest residents, by far.

Affordability, amenities top influencers of future moves for those 55+

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Affordability and amenities will be the top influencers of future moves among renters and homeowners currently aged 55 or more years who responded to a recent survey. Renters and homeowners value those factors and others differently, however.

'Pokemon Go' helps senior living residents connect to younger relatives

'Pokemon Go' helps senior living residents connect to younger relatives

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A Texas retirement and assisted living community is tapping into a cultural phenomenon as a way to help residents connect with their younger family members and maybe get a little exercise in the process.

Adult children vital to senior living move-ins

Adult children vital to senior living move-ins

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Marketing to the adult children of prospective residents is crucial to the success of senior living communities, according to an analysis by Caring.com.

Atul Gawande: Senior living vital to person-centered care

Atul Gawande: Senior living vital to person-centered care

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Senior living must be part of the effort to ensure that Americans with serious illnesses receive person-centered care that honors their goals, values and preferences, Atul Gawande, M.D., M.P.H., testified at a Senate Special Committee on Aging hearing on Thursday.

Best and worst states for senior care and services

Best and worst states for senior care and services

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A new list ranks the best and worst states for senior care and services, but there's something even more important than an operator's address, say the report's authors.

Time, not tours, biggest factor in lead conversion: study

Time, not tours, biggest factor in lead conversion: study

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Senior living sales professionals may find it more productive to spend more time on each lead instead of contacting and conducting tours for as many prospective residents as possible, according to a new study.

Baseball players move into senior living communities

Baseball players move into senior living communities

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Four players on a farm team for the Chicago Cubs are residing for free in senior living communities during this year's baseball season.

Relatively low percentage of U.S. residents in long-term care: report

Relatively low percentage of U.S. residents in long-term care: report

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A new report from the U.S. Census Bureau uses data from several sources to examine health, economic and demographic characteristics of the older population throughout the world.

Survey: 17% of older adults are victims of financial abuse

Survey: 17% of older adults are victims of financial abuse

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Seventeen percent of Americans aged at least 65 years have been taken advantage of financially, according to a new survey. But you can take steps to help.

Survey reveals senior living's current, potential appeal

Survey reveals senior living's current, potential appeal

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A new survey offers insights into the reasons that some people choose a senior living community for a loved one, or live in one themselves, as well as potential good news related to future prospects.

Study: Retirement good for health

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Here's some information you may wish to have on hand when compiling marketing materials for prospective senior living residents: People become more active, sleep better and reduce their sitting time when they retire, according to a new study.

NIC speakers: Good fit is key going forward

NIC speakers: Good fit is key going forward

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The secret to success in senior living may be as simple and as difficult as finding the right fit, according to speakers at the 2016 NIC Spring Investment Forum.

Best and worst states for retirement

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A new report ranks the best and worst places for retirement based on factors such as cost of living, taxes, healthcare, weather, crime and residents' overall well-being. Where does your state rank?

Research relays which media can reach prospective residents

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Interested in advertising to attract potential residents? New research offers some insights into the habits and preferences of older adults.

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In Focus

Jan. 17

Party in the sky

Rancho Bernardo, CA

Remington Club resident Joel Halpern recently celebrated his 95th birthday by skydiving.