Marketing

Study: Flu shots may offer senior living communities a competitive advantage

Study: Flu shots may offer senior living communities a competitive advantage

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Senior living communities that successfully encourage flu vaccination among staff members may have a marketing advantage over competing communities, suggests new research into consumer preferences.

Why is senior living overlooking this golden opportunity?

Why is senior living overlooking this golden opportunity?

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To judge by many of the marketing materials the senior living field produces, a major benefit is not being touted.

How to protect your community from inappropriate use of social media use by employees

How to protect your community from inappropriate use of social media use by employees

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Senior living operators can take steps to reduce risk related to social media use by employees, according to Kristi Eldredge, RN, JD, CPHRM, senior patient safety consultant at medical liability insurance company MMIC. She was a presenter on the topic Wednesday at AHCA/NCAL's 68th Annual Convention & Expo in Las Vegas.

How to increase move-ins via your website and social media

How to increase move-ins via your website and social media

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Las Vegas — With research showing that prospective senior living residents or their families already may have completed 60% of the decision-making process involved in a potential move before even contacting a community, website and social media efforts are crucial to operators' success, Nicole Wagner, internet marketing director at Stevens & Tate Marketing, said Tuesday in an educational session at the American Health Care Association / National Center for Assisted Living's 68th Annual Convention & Expo.

Senior living could take a lesson from this Nobel Laureate

Senior living could take a lesson from this Nobel Laureate

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What does the Nobel Memorial Prize in Economic Sciences have to do with senior living? Not much, except that perhaps the way you go about trying to fill your units may be seriously flawed.

Pew: Older Americans increasingly getting news from social media

Pew: Older Americans increasingly getting news from social media

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Older Americans are helping drive an increase in the number of people who are obtaining their news from social media, according to the results of a new survey from the Pew Research Center.

A toast to creative marketing

A toast to creative marketing

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Much of the buzz last week was about the solar eclipse, and rightfully so. But another big event was taking place in cities and towns across the country.

How to get more mileage from your Facebook efforts

How to get more mileage from your Facebook efforts

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Facebook can be a way to reach prospects, build a sense of community among residents and keep older adults engaged with family and friends. Two big issues can keep seniors off the social networking site, according to a new study, and one of the authors shares exclusive insights that could help senior living communities counter them.

How to use content marketing to increase occupancy

How to use content marketing to increase occupancy

Millions of Americans could be moving into senior living communities over the next 20 years. Will your community be able to reach this audience and their loved ones with messages that resonate?

Older adults increasingly using mobile devices to access information

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Don't exclude mobile from your efforts to market to older adults who are prospective residents or family members or to communicate with them once a move-in has taken place, suggests newly released information from the Pew Research Center.

A Place for Mom is sold to new investors

A Place for Mom is sold to new investors

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A Place for Mom is being sold to technology investment firm Silver Lake and global growth equity firm General Atlantic by its current investor, growth private equity firm Warburg Pincus, the companies announced Wednesday.

Countering the illusion of communication

Countering the illusion of communication

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We all hear that communication is important, but what do we do about it? Here are some tips to enhance communication mindfulness.

For the best marketers, it's all about the customer experience

For the best marketers, it's all about the customer experience

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It's no secret why marketers in some organizations set themselves apart from the competition, according to a story in strategy+business.

The website features most important to prospective residents

The website features most important to prospective residents

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As a retirement community's online presence becomes increasingly important, research reveals the number one piece of information that adults aged 75 to 84 seek on a community's website as well as other features of interest.

An important 'connection' that senior living often overlooks

An important 'connection' that senior living often overlooks

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I am not a marketing director for an assisted living or independent living community. But if I were, my message would be simple and direct.

5 steps to generating inbound leads for your senior living community

5 steps to generating inbound leads for your senior living community

Generating leads online has the power to transform your marketing by reducing the cost per lead while delivering higher-quality prospects to your sales team.

5 ways senior living communities are evolving to attract active baby boomers

5 ways senior living communities are evolving to attract active baby boomers

Senior living communities are devising new ways to attract and fulfill the needs of active boomers who want to be able to age in place and have opportunities for creative education and personal exploration.

How Holiday increased revenue from new leases by 10%

How Holiday increased revenue from new leases by 10%

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What started around 2011 as an effort to find a better way to establish appropriate unit rents has led Holiday Retirement to consistently realizing a 10% revenue increase from new leases and receiving an international award.

How to market to the silent generation

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When marketing to members of the silent generation — or any generation, focus on behaviors rather than age. That's the advice from a global marketing firm in a new report.

A slam dunk to increase move-ins?

A slam dunk to increase move-ins?

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If basketball isn't part of your present marketing efforts, it could be part of your future, according to new research.

'Silver tsunami' presents opportunities, report suggests

'Silver tsunami' presents opportunities, report suggests

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A new report from the Administration on Aging puts some numbers behind trends related to the increasing population of U.S. older adults and suggests opportunities for providers of seniors housing and care.

Websites, social media vital for senior living marketers: report

Websites, social media vital for senior living marketers: report

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Make sure your senior living community website is comprehensive, up-to-date and search engine optimized, and stay or become active on social media. Those points are some of the take-away messages for senior living marketers offered in a new report.

Who uses social media the most? Not millennials

Who uses social media the most? Not millennials

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A new report from Nielsen provides insights into the use of social media platforms and the technology adults use to access them, perhaps offering food for thought on communicating with staff members and prospective residents and their families.

How to help ease concerns of prospective residents

How to help ease concerns of prospective residents

Moving into a senior living community is a big decision for older adults and their families. Community leaders not only must answer questions but also must reassure them, provide support, act as a resource and clearly articulate the key differentiators of our communities.

An unsung benefit of CCRCs

An unsung benefit of CCRCs

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Many continuing care retirement / life plan communities offer a benefit that is not mentioned explicitly on their websites but could be a source of comfort to prospective residents.

New referral site launches for senior living communities

New referral site launches for senior living communities

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Does the seniors housing and care industry need another source of leads? Lancaster, PA-based Track 5 Media believes the answer is yes and has launched SeniorCaring.com based on that premise.

Breaking free of industry stereotypes

Breaking free of industry stereotypes

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A film student in Germany surely has a bright professional future, but one of his recent projects doesn't do much to illuminate the senior living industry.

Those 85+ at high risk of social isolation, study finds

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Suggesting one way in which senior living communities can offer a solution to an aging-related issue, newly published research finds that people aged more than 85 years are significantly more likely to suffer social exclusion than those aged 65 to 84.

CCRC launches interactive map, virtual tour

CCRC launches interactive map, virtual tour

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In an effort to provide convenience and respond to the increasing technologic capabilities of residents, prospective residents and their families, a Florida continuing care retirement / life plan community has launched a new interactive map and virtual tours on its website.

More news for Monday, Dec. 19

Crooks target assisted living facility ... Labor relations board likely to favor employers under Trump ... Is Alzheimer's disease hereditary? ... New drug approvals down in 2016 ... Ensign Group's unit sells urgent care assets to MultiCare ... Why Twitter Live is good for marketers

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In Focus

Jan. 10

The gift of connection

Louisville, KY

Storytelling that leads to sharing and social connection is the focus of a new gift that Atria Senior Living is sharing with residents at its approximately 200 communities across the country and in Canada.