Marketplace Columns

Is it memory impairment, a medical issue or addiction?

Is it memory impairment, a medical issue or addiction?

Alcohol and drug abuse is a somewhat hidden problem in the eldercare arena, as many caregivers and medical professionals fail to recognize it for what it is.

The need for life cycle costing of LED lighting in senior living communities

The need for life cycle costing of LED lighting in senior living communities

One way that managers of senior living communities can control expenses is to reduce lighting costs. The cost of LED lighting may be less than you think.

Six traits to look for when investing in senior living technology

Six traits to look for when investing in senior living technology

It's a challenge to support the growing healthcare needs of a large population with more chronic illnesses while recognizing and respecting their desires for independence. Technology can help.

10 reasons why music works in dementia care

10 reasons why music works in dementia care

When it comes to memory care, music reaches into places where neural activity still may be intact or least somewhat active.

Cleanup operations when norovirus is suspected

Cleanup operations when norovirus is suspected

A norovirus outbreak can have very serious ramifications in a senior living or long-term care facility. Here's how to minimize the effects.

Driving smart decisions with self-service business intelligence

Driving smart decisions with self-service business intelligence

In senior living, the real technology stars are behind the scenes, in the form of data analytics and business intelligence.

Protecting against water damage in senior living communities

Protecting against water damage in senior living communities

Senior living communities have the same potential for water damage as any other multi-family housing community, and in some cases, increased risks exist.

How to save time when collecting electronic protected health information

How to save time when collecting electronic protected health information

Collecting and managing electronic protected health information can be a major drain on your time when you have to continually update online records via paperwork, faxes or scanned documents. Here's one solution.

5 steps to generating inbound leads for your senior living community

5 steps to generating inbound leads for your senior living community

Generating leads online has the power to transform your marketing by reducing the cost per lead while delivering higher-quality prospects to your sales team.

3 social media hacks to help your senior living center create an online community

3 social media hacks to help your senior living center create an online community

As competition in the senior living industry intensifies, a strong social media presence may provide a competitive advantage. Here are three ways to create an online community around your brand.

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In Focus

June 21

A flash mob to remember

Indianapolis

Indianapolis International Airport visitors recently were surprised by a flash mob organized by American Senior Communities to raise awareness and funds for the Alzheimer's Association during June, which is Alzheimer's and Brain Awareness Month.