Marketplace Columns

How to use content marketing to increase occupancy

How to use content marketing to increase occupancy

Millions of Americans could be moving into senior living communities over the next 20 years. Will your community be able to reach this audience and their loved ones with messages that resonate?

Caregivers cannot stop, fix or change dementia

Caregivers cannot stop, fix or change dementia

Managing expectations leads to meaningful moments, powerful connections and purposeful and fulfilling relationships during dementia care.

Modular construction can offer time and design benefits

Modular construction can offer time and design benefits

From luxury hotels and public housing to senior living, modular bathrooms are growing in popularity with property developers and building owners.

Combatting cognitive decline through new hearing innovation

Combatting cognitive decline through new hearing innovation

We as an industry must encourage residents to use listening devices so they can better engage in activities and with one another in a meaningful way that will help slow cognitive decline.

Enhancing senior care and services with analytics

Enhancing senior care and services with analytics

Gathering and using data is becoming a crucial process to predict future needs in a multitude of industries. One of these industries is senior living.

Should senior living communities offer legacy management services?

Should senior living communities offer legacy management services?

Most people think of legacy management as wills and testaments or estate plans and taxes, but a growing set of tools and services go beyond these components and can benefit residents and their families.

Master-planned communities attract active adults, activating economy for all

Master-planned communities attract active adults, activating economy for all

The next time you see an active adult (or 55+) community resident driving a golf cart, think bigger. What they're actually driving is the state and local economy.

How big data affect how we care for seniors

How big data affect how we care for seniors

Can big data affect how we care for seniors? The answer — both qualitatively and quantitatively — is yes. Here are three insights.

Is it memory impairment, a medical issue or addiction?

Is it memory impairment, a medical issue or addiction?

Alcohol and drug abuse is a somewhat hidden problem in the eldercare arena, as many caregivers and medical professionals fail to recognize it for what it is.

The need for life cycle costing of LED lighting in senior living communities

The need for life cycle costing of LED lighting in senior living communities

One way that managers of senior living communities can control expenses is to reduce lighting costs. The cost of LED lighting may be less than you think.

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In Focus

Aug. 16

'Pet therapy on steroids'

Chesterfield, MI

It was "pet therapy on steroids" when a special visitor recently roamed the halls of The Village of East Harbor, according to Administrator Carolyn Martin.