The next generation of MatrixCare Marketing, a CRM designed specifically for senior living providers, is now available, MatrixCare has announced.

MatrixCare Marketing is based on its predecessor, REPS Leads. Access is supported from the user’s device of choice, according to John Damgaard, MatrixCare president and CEO. “It also incorporates interactive dashboards and customizable views to allow providers to tailor the system to reflect their unique sales process,” he said.