Plans are underway for the third Latitude Margaritaville active adult, age-restricted community.

Developers are shooting for an early 2020 opening for Latitude Margaritaville Watersound, in the Florida Panhandle. Working together on the project are master developer Minto Communities USA, global lifestyle brand Margaritaville Holdings and the St. Joe Co.

Other Latitude Margaritaville communities have opened in Daytona Beach, FL, and Hilton Head, SC. They have not involved St. Joe Co., a real estate development, asset management and operating company with 10 other communities.

“Our audience has been asking for a Gulf of Mexico location, and this is a perfect complement to our other coastal destinations in Daytona Beach and Hilton Head,” said Minto’s Latitude Margaritaville Division president, William Bullock. The other communities have received an “overwhelming” response, he said.

St. Joe Co. President and CEO Jorge Gonzalez said the community will be close to the Gulf of Mexico and beaches, shopping and entertainment centers and the Northwest Florida Beaches International Airport.

St. Joe owns approximately 15 miles of frontage on the Intracoastal Waterway connecting West Bay with Choctawhatchee Bay, and the partners said they expect that residents of the new community will “receive the benefit from the spectacular vistas and recreational opportunities.”