Jeannette McClennan is the founder and president of the digital technology firm The McClennan Group. She has held C-level positions at five companies and has spent her career defining and developing products and services for revenue attainment and business growth. She has developed digital products and services for AARP, Holiday Retirement and HumanGood, among others, and is the co-author of the new book "Innovators Anonymous: Seven Steps to Get Your Product Off the Ground."
Just like hotels collect data on their guests to better serve them, it’s time for senior living to use the latest in data-sharing, not only for operational efficiency but also to better serve residents.
What future residents will want is much different than what the Silent Generation has opted for. Is your senior living community prepared for the sea change?
