Predictive marketing effective: survey

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Companies that use predictive marketing and analytics significantly outperform others across many business metrics, such as revenue growth and customer engagement. 

Additionally, these firms are more effective at balancing the full customer lifecycle instead of focusing just on early stage activities, according to a survey by Forrester Consulting.


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March 21

Hello, cello!

Corona, CA

Staff at Valencia Terrace, a Kisco Senior Living community, recently surprised residents with a visit from Grammy Award-winning cellist Yo-Yo Ma.