ABHOW, Beacon, be.group to have new name June 1

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The HumanGood logo.
The HumanGood logo.

May 18 update: The transition to the name HumanGood has been delayed, a spokesperson for the companies tells McKnight's Senior Living. An exact implementation date has not been decided.

American Baptist Homes of the West, Beacon Communities and be.group collectively will be known as HumanGood effective June 1, the companies announced Friday.

The rebranding effort already has a new website and Twitter account attached to it.

The combined entities have 3,600 employees that serve almost 10,000 residents in 84 communities across California, Arizona, Nevada, Washington and Idaho. Together, they are California's largest nonprofit provider of seniors housing and one of the 10 largest senior living organizations in the United States.

The merger of ABHOW and be.group was finalized last year, at which time they became part of the Cornerstone Affiliates family of companies, which also includes Beacon Communities Inc. and Seniority Inc. In November, Cornerstone announced that it was in negotiations to sell Seniority, a division of ABHOW, to Senior Quality Lifestyles Corp.


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