Genesis names first chief medical officer

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Genesis HealthCare has named Richard A. Feifer, M.D., M.P.H., F.A.C.P., as chief medical officer of Genesis Physician Services. In this newly created position, Feifer will lead a team of almost 400 full- and part-time physicians and nurse practitioners who provide more than 600,000 visits annually to residents and patients of Genesis HealthCare.

Genesis HealthCare is a holding company with subsidiaries that operate more than 500 skilled nursing centers and assisted/senior living communities in 34 states.

Before joining Genesis, Feifer served as Aetna's chief medical officer of national accounts, leading clinical consulting, strategy and analysis. Before Aetna, Feifer was vice president of clinical program innovation and evaluation at Medco, where he was responsible for the organization's portfolio of care enhancement programs.

A graduate of Brown University and the University of Pennsylvania School of Medicine, Feifer is a board-certified internist with experience in primary care, geriatrics and urgent care medicine at the Fallon Clinic. He received his master of public health degree in health services management from Columbia University and is currently an assistant clinical professor at the University of Connecticut.

“We are thrilled to have Dr. Feifer join the management team at Genesis,” said CEO George V. Hager Jr. “Dr. Feifer's professional focus and passion is in the design, implementation, evaluation and communication of strategies to optimize population health and to improve the quality and efficiency of healthcare.”

Genesis is participating in several value-based purchasing initiatives, including the Bundled Payment for Care Improvement and the Medicare Shared Savings Program under GPS, Hager said. “Dr. Feifer's addition to our team further differentiates us in our ability to lead this value-based evolution as innovative solutions and collaborations will be vitality important to the success of these value-based initiatives,” he said.     

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