New senior living management and development company launches
"We want to create a senior living and lifestyles services company that is focused on helping all we serve age with purpose," L4 Lifestyles President and Chief Development Officer Van Cluck said.
L4 Lifestyles has launched to provide senior living management and development services to communities and ownership groups in the Mid-South region, Hal Bone Enterprises announced.
“We have moved our focus beyond healthcare,” said Hal Bone, who is CEO of the new division of the Bone family of companies. “As we serve our customers, we want to foster environments that encourage purposeful aging.”
Heather Sadler, chief marketing officer of L4, told McKnight's Senior Living: “We created a key question that motivates and drives our new environments: ‘What are you Living For?' ‘L4' reminds us of that focal question.”
The company, which also provides consulting and recruitment services, leverages the previous experience that Hal Bone Enterprises has gained through four communities it currently owns and operates under The Pavilion Senior Living brand. Those communities, in Lebanon and Carthage, TN, as well as Jane Lew, WV, offer a combination of assisted living, memory care, long-term care and rehabilitation and will remain separate from L4, which represents an expansion into independent living and active adult options.
Van Cluck has been named L4's president and chief development officer. He has more than 25 years of experience in the senior living industry, having most recently served as president and CEO for Nashville, TN-based senior living services company Blakeford Inc.
“As I have ‘grown up' in the business of senior living and aging services, I have learned lots of great lessons,” Cluck said. “One of the greatest lessons I have learned is that those who age ‘best' are those who age with purpose. We want to create a senior living and lifestyles services company that is focused on helping all we serve age with purpose. If we can do that, we all win.”
Cluck also is an adjunct professor at Lipscomb University in Nashville, where he has taught in the MBA program as well as for the School of TransformAging. Additionally, he is on the boards of LeadingAge Tennessee and the Harpeth Hills Resource Center on Aging.
“We are thrilled to bring someone with so much industry expertise to our team to help shape our new direction,” Bone said. “We look forward to taking our offerings to seniors and their families to the next level and we know Van's expertise will help us get there.”