Otterbein unveils new organization-wide brand identity
“I love the symbolism of the new logo—depicting the variety of opportunities one may encounter every day, each grounded in faith and ministry,” Otterbein SeniorLife President and CEO Jill Wilson said.
Otterbein SeniorLife is the new name of the former Otterbein Senior Lifestyle Choices, based in Lebanon, OH. The change is part of a companywide rebranding effort that also includes a new logo and an updated website.
“We have grown significantly over the last several years and wanted a fresh new look to bond existing ministries and represent Otterbein in new markets,” Otterbein SeniorLife President and CEO Jill Wilson said in a statement.
In addition to refreshing and modernizing the ministry name and logo, Otterbein said it sought to eliminate the color coding it previously used to represent the differences in the Otterbein ministries. The new name and logo apply across the entire organization in an effort to clearly represent a unified Otterbein and the integration of all Otterbein ministries.
Otterbein SeniorLife is a 106-year-old, faith-based, not-for-profit ministry related to the East Ohio, West Ohio and Indiana conferences of the United Methodist Church. The organization includes six continuing care retirement communities, nine skilled nursing and rehabilitation “small house” neighborhoods, a home health agency and hospice care.
The new logo represents the faith-based aspect of the organization with a prominent cross as the intersecting point of the traditional infinity symbol. The infinity symbol is meant to illustrate the limitless choices available in life and the unlimited potential for continual growth and quality of care and service to the older adults and families served by Otterbein.
“I love the symbolism of the new logo — depicting the variety of opportunities one may encounter every day, each grounded in faith and ministry,” Wilson said.