The Point Group buys Forté Group

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Point Communications Inc. subsidiary The Point Group has purchased Forté Group Inc., a public relations firm in Texas. The company has created a new affiliate called Forté Senior Living Group.

Forté had previously worked with more than 100 senior living communities.

“The senior category is a growing area and a prime market opportunity,” said Brenda Hurtado, president and COO of The Point Group. “The addition of Forté expands our senior insights and rounds-out our acumen across consumer segments. This enriched expertise will cross over our practice areas to benefit our existing clients in real estate and healthcare, among other areas, and paves the way for added business development opportunities.”

Beth Wilbins, founder and CEO of Forté Group, Inc., will serve as president of Forté Senior Living Group. The acquisition was effective Aug. 1.

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