President Calvin Coolidge has been credited with saying the business of America is business. Well, that’s certainly debatable.

Now if he had uttered the same statement of purpose about seniors housing and care, there might not have been much room for argument. Yes, this sector functions by providing services and care. But don’t kid yourself: It’s clearly business-driven.

It’s a rare week we are not hearing about earnings, emerging strategies or new developments that can affect the bottom line or other business-related news.

That’s why we are pleased to introduce a new service for our readers, the McKnight’s Business Daily e-newsletter. As its name suggests, this joint effort of sister brands McKnight’s Senior Living and McKnight’s Long-Term Care News will be covering new developments that affect this, er, business.

Do you want to know what the movers and shakers are up to? Where and why big deals are happening? What new innovations are emerging? What the disrupters are up to? Where the funds are going? What the deep thinkers are thinking?

With apologies to Jed Clampett, the McKnight’s Business Daily is the place you ought to be.

Here you will find the news, information, analysis, insight and perspective you need — from the industry’s most recognized and trusted brand, McKnight’s.

We aim to keep this newsletter concise, informative and entertaining — because we know time is money, and you can’t afford to waste either.

You can sign up to receive this essential e-newsletter by visiting the McKnight’s Senior Living home page, navigating to the Newsletter Sign-Up box in the right column, checking the box beside McKnight’s Business Daily, and entering your email address. It’s really that simple.

As the saying goes, if you like it, tell others; If you have concerns, tell us. We’d also like to hear about any ways the McKnight’s Business Daily can serve you better.

Now let’s get down to business.

| See previous McKnight’s Business Daily content here. |