Thirty senior living and care organizations have been recognized as winners in NRC Health’s second annual Employee Approved Awards and Customer Approved Awards, the healthcare consumer data and content company announced Tuesday. The awards, which were presented at the 26th Annual NRC Health Symposium, a virtual event this year, recognize organizations from across the country for “delivering exceptional customer and employee experiences.”

Elkhorn, NE-based Vetter Senior Living topped the list of Employee Approved Winners for the second consecutive year, and Murfreesboro, TN-based National HealthCare Corp., topped the list of Customer Approved Winners. Both companies appeared on both 2020 lists, as did eight others: American Medical Facilities Management, Americare Senior Living, Berkshire Healthcare, Diversicare Healthcare Services, Ethica, The Goodman Group, Solaris Healthcare and Twin Rivers Health & Rehabilitation. The complete 2020 lists appear below.

Helen Hrdy, chief growth officer at NRC Health, noted the pandemic’s effects on senior living. “Which is why, more than ever, we want to shine light on the positive stories coming from this heavy hit industry,” she said. “This year’s winning organizations are working hard to preserve the care experience and give employees peace of mind, even through such a difficult time. We are so proud to recognize this group of organizations, including repeat winners from last year, that have all gone above and beyond the call of duty in caring for their residents and their employees.”

The winners of the Employee Approved Awards were chosen based on feedback from employees, whereas Customer Approved Awards were selected based on performance ratings from family and residents, and the awards also were based on net promoter scores, a measure of satisfaction and a proxy measure for loyalty. Organizations with fewer than 10 eligible facilities were omitted from consideration. Systems were then rank-ordered, and the top 20 organizations were selected for each award category.

2020 Employee Approved winners

  1. Vetter Senior Living, Elkhorn, NE*
  2. National HealthCare Corp., Murfreesboro, TN*
  3. Opis Senior Services Group, Tampa, FL
  4. American Medical Facilities Management, Charleston, WV*
  5. Americare Senior Living, Sikeston, MO*
  6. Twin Rivers Health & Rehabilitation, Cleveland, TN*
  7. Diversicare Healthcare Services, Brentwood, TN*
  8. Ensign Services, San Juan Capistrano, CA
  9. Central Management Co., West Monroe, LA
  10. Berkshire Healthcare, Pittsfield, MA*
  11. Ethica, Gray, GA*
  12. The Goodman Group, Chaska, MN*
  13. Primrose Retirement Communities, Aberdeen, SD
  14. Solaris Healthcare, Orlando, FL*
  15. Concepts in Community Living, Clackamas, OR
  16. Legend Senior Living, Wichita, KS
  17. Edgewood Healthcare, Grand Forks, ND
  18. Mission Health, Tampa Bay, FL
  19. FutureCare Health and Management Corp., Pasadena, MD
  20. Crowne Management, Monroeville, AL

2020 Customer Approved winners

  1. National HealthCare Corp., Murfreesboro, TN*
  2. American Medical Facilities Management, Charleston, WV*
  3. Ascension Health, St. Louis
  4. Vetter Senior Living, Elkhorn, NE*
  5. Lutheran SeniorLife, Mars, PA
  6. Schonberg Care, Metairie, LA
  7. Solaris Healthcare, Orlando, FL*
  8. Berkshire Healthcare, Pittsfield, MA*
  9. Americare Senior Living, Sikeston, MO*
  10. Ecumen, Shoreview, MN
  11. American Senior Communities, Indianapolis, IN
  12. Diversicare Healthcare Services, Brentwood, TN*
  13. HCR ManorCare Assisted Living Facility Division, Toledo, OH
  14. Twin Rivers Health & Rehabilitation, Cleveland, TN*
  15. Covenant Health Systems, Tewksbury, MA
  16. Providence Health and Services, Renton, WA
  17. Lutheran Services Carolinas, Salisbury, NC
  18. Trinity Health Continuing Care, Livonia, MI
  19. Ethica, Gray, GA*
  20. The Goodman Group, Chaska, MN*

* Indicates the organizations that won both Employee Approved and the Customer Approved awards in 2020.

See the 2019 lists here.

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