Argentum senior living sales counselor logo

Forty-two individuals from 16 senior living companies make up the first class of senior living sales counselor certificate recipients, Argentum announced Monday.

A list of those earning the certificate has been posted on Argentum’s website.

Introduced last year as a member-led initiative of Argentum’s sales and marketing executive roundtable, the program is designed to help build the knowledge and competencies of senior living sales professionals. The curriculum focuses on three fundamentals of sales: industry knowledge, marketing strategy and the consultative sales process.

“With this program, we are encouraging senior living providers to invest in their most valuable resource — their employees,” said James Balda, Argentum president and CEO. “We also want to inspire professionals in the industry to elevate their skill set and knowledge base, leading to more effective and efficient collaboration with prospective residents and their family members throughout the sales process.”

To be awarded a certificate, an individual must successfully complete an online examination administered by a live online proctor. Internet-based training modules have been developed by Argentum and are available for exam preparation.

Companies participating during the program’s first testing window included the Arbor Co., Belmont Village Senior Living, Blue Harbor Senior Living, Brandywine Living, Brightview Senior Living, Commonwealth Senior Living, Era Living, Five Star Senior Living, Harbor Retirement Associates, Integral Senior Living, Legend Senior Living, Merrill Gardens, North Woods, Pathway to Living, Senior Lifestyle Corp. and Silverado.

Registration for the certificate program is open on an ongoing basis. Senior living professionals interested in learning more, or companies seeking to make an enterprise-wide investment by enrolling a sales team, may do so by visiting