LaShuan Bethea, J.D., M.Ed., BSN, RN, will become executive director of the National Center for Assisted Living on Sept. 1, succeeding Scott Tittle, who is leaving to join VIUM Capital as a managing director and the national lender’s first head of government relations and external affairs.
NCAL made the announcement Friday.
“I am thrilled to have LaShuan lead our team at NCAL,” Mark Parkinson, president and CEO of NCAL and the American Health Care Association, said in a statement. “Her experience in clinical care, reimbursement and legislative and policy issues will be essential in the months ahead as long-term care providers continue to deal with the repercussions of the COVID-19 pandemic.”
Bethea has more than 25 years of experience in healthcare. She will join NCAL from Genesis HealthCare, which has more than two dozen locations offering assisted living and several locations offering independent living or memory care among its almost 400 long-term care locations.
Currently, Bethea is vice president of legislative affairs and reimbursement at Genesis. She joined the company in 2007, advancing to the role of director of regulatory and program development before being promoted in 2015 to VP of legislative affairs. Bethea assumed a dual role as VP of reimbursement in 2020. She also became chair of the company’s Diversity, Equity and Inclusion Committee in June 2020.
“I am grateful for my 14 years at Genesis HealthCare. I’m excited about the new leadership at Genesis and the great turnaround progress that has already been made,” Bethea said in a statement, referring to turnaround specialist Harry Wilson succeeding Robert “Bob” H. Fish as CEO, a move announced in March. “While I am sad to leave during this transformation, I look forward to working with my Genesis colleagues and long-term care providers across the country in this new capacity to ensure the best outcomes for our residents,” she added.
Wilson described Bethea as “an accomplished leader and tireless advocate who has brought valuable insight and experience to Genesis.”
“I am confident the long-term care profession will benefit from her leadership during this critical time, and we look forward to continuing to work with her at AHCA/NCAL,” he added.
Bethea also is an officer, first vice president, of the Maryland Nurses Association, Division 2.
Tittle has been NCAL’s executive director since 2015. His last day at NCAL will be Aug. 6.
“Scott has provided exceptional leadership for NCAL during the last six years,” Parkinson said. “We’ve accomplished a great deal during Scott’s tenure, and I look forward to collaborating with LaShuan to build on that work.”