Charter Senior Living names chief operating officer and corporate director of sales

Chiacgo-based Charter Senior Living has repositioned its senior leadership as it continues its growth.

Jayne Sallerson, who had joined the company as investor, partner and chief sales and strategy officer in late 2017, has been named chief operating officer. In addition, Carol Simbeya has been named corporate director of sales.

For the past 20 years, Sallerson has served in various senior management roles for both large and small senior care organizations. Before joining Charter, she served as executive vice president of sales for Benchmark Senior Living and COO of SherpaCRM, and she spent seven years as EVP of sales and marketing for Emeritus Senior Living before its merger with Brookdale.

Carol Simbeya

Simbeya recently was senior regional sales and marketing director for Brookdale Senior Living. She first joined Brookdale in a community sales role and was promoted to the position of national sales specialist, then regional sales and marketing director and senior regional sales and marketing director.

Simbeya earned her MBA, with a concentration in healthcare administration / management, from Cleveland State University. She earned her undergraduate degree, with honors, in business administration from Ursuline College. She is a certified marketing professional, certified regional sales director and certified health insurance information program adviser.

Charter operates 12 senior living communities offering independent living, assisted living and memory care throughout the Midwest, Mid-Atlantic and Southeast. The company will open its first ground-up community in Sylvania, OH, in December and has an additional three senior living communities in development.

Jonathan P. Barbieri, RN, named senior vice president of sales and marketing at The Hearth

Jonathan P. Barbieri, RN

Jonathan P. Barbieri, RN, has been named senior vice president of sales and marketing at The Hearth Premier Senior Living and Memory Care.

He will be responsible for leading The Hearth’s growth, brand, sales and marketing strategy, offering support to the Hearth for both new and existing business initiatives. He will support the teams at the headquarters in  Camillus, NY, as well as those at each of the 15 communities Hearth Management owns or operates in New York, Connecticut, Indiana

Barbieri’s career spans more than 15 years in healthcare and business development, stemming from his earliest days as an intensive care nurse. Most recently, he was chief executive at Trust Point, where he oversaw operations, sales, business development and marketing. Barbieri also formerly was vice president of resident care for Sunrise Senior Living, chief marketing officer for Greenfield Senior Living and a senior leader at Heritage Senior Living.

Barbieri has a master’s certification in healthcare leadership from Cornell University. He received his undergraduate degree in nursing from the University of South Carolina and is a registered nurse and administrator in Pennsylvania.

Page Ensor named vice president of operations for Greenbrier Senior Living

Page Ensor

Page Ensor has been named vice president of operations at Birmingham, AL-based Greenbrier Senior Living, a full-service senior living management company. In this role, she will be responsible for ensuring that all Greenbrier-managed communities operate with excellence and fully reflect Greenbrier’s core values.

Ensor joins Greenbrier with more than 20 years of senior living experience, progressing from community-level roles to senior executive positions for multi-state organizations. Most recently, she was regional vice president of operations at Morning Pointe Senior Living.

Ensor also launched the Tennessee ALFA, now known as Argentum Tennessee, and served a term as its executive director.

Sara Cataldo named divisional vice president of operations for Premier Senior Living

Sata Cataldo

Sara Cataldo has been named divisional vice president of operations for the New York/Pennsylvania Region of Premier Senior Living, which offers assisted living and memory care.

A New York skilled nursing home administrator,  Cataldo will have responsibility for all fiscal, regulatory and operational oversight of the company’s New York/Pennsylvania region.

She is a former administrator/executive director in the assisted living arena and has a master’s degree in mental health and counseling and an undergraduate degree in psychology.

Megan Williams named vice president of marketing and communication for two CCRCs

Megan Williams

Megan Williams has been named vice president of marketing and communication for Carroll Lutheran Village, a continuing care retirement community in Westminster, MD, and The Lutheran Village at Miller’s Grant, a CCRC in Ellicott City, MD.

She has 27 years of experience in marketing and sales of retirement housing in both the nonprofit and for-profit sectors. Williams joins the Villages after holding similar roles in Cleveland and Marion, Ohio. She also has 14 years of experience as a consultant specializing in full-service, turnkey marketing and sales services for senior living.

Williams has an undergraduate degree in business administration and communication from the University of Middle Tennessee.

Maia Bonner named vice president of sales at Lifespace Communities

Maia Bonner

Maia Bonner has been named vice president of sales at Des Moines, IA-based Lifespace Communities. A 20-year industry veteran, she will oversee sales initiatives for the nonprofit senior living organization, which owns and operates 12 communities across seven states.

Bonner has held sales and operations management positions at both for-profit and nonprofit organizations. Before joining Lifespace, she served as vice president of sales at HumanGood, where she oversaw a team of more than 50 sales professionals at 18 communities.

Bonner earned her undergraduate degree in business administration from the University of Phoenix.

Dennis Gradillas has new role, vice president of sales, at HumanGood

Dennis Gradillas

Dennis Gradillas has accepted the role of vice president of sales at HumanGood. Previously, he was the company’s vice president of operations, overseeing life plan communities.

Gradillas brings more than 20 years of experience in senior living and hospitality to this role. Before serving as operations vice president, he was executive director of Las Ventanas, a HumanGood life plan community in Summerlin, NV. Before that, Gradillas was the general manager for The Platinum Hotel and Spa in Las Vegas.

Gradillas earned his undergraduate degree in hotel administration from the University of Nevada, Las Vegas, and his MBA from the University of Phoenix. He recently received his master of arts degree in gerontology from the University of Southern California, Los Angeles.

Treva Whalen joins Cadence Living as director of operations – West Region

Treva Whalen has joined Scottsdale, AZ-based Cadence Living’s corporate team as director of operations – West Region.

She will join Susie Stangroom’s regional management team with oversight of Cadence’s growing portfolio of independent living, assisted living and memory care communities in California and Washington.

Whalen has more than 15 years of senior housing operations experience. Before joining Cadence, Whalen was a regional director of operations for Pacifica Companies. Her career also includes roles, including several executive director positions, with Sunrise Senior Living, Westmont Living and Brookdale Senior Living.

LeeAnn Fink named executive director at The Bridge at Charleston

LeeAnn Fink

LeeAnn Fink recently was named executive director for The Bridge at Charleston, an assisted living community in Charleston, SC. The community is managed by Century Park Associates.

Fink most recently was administrator for Heritage Hall King George in King George, VA. Before that appointment, she was a stay-at-home mom for several years. She has been licensed in long-term care administration since 2007 and has worked in senior care for a seven years.

Fink earned an undergraduate degree in political science and a master’s degree in public administration, with a specialty in healthcare administration, from West Virginia University in Morgantown.

Alison Wall named new executive director at The Bridge at Sandpoint

Alison Wall

Alison Wall recently was named executive director for The Bridge at Sandpoint, an assisted living community in Sandpoint, ID. The community is managed by Century Park Associates.

Wall most recently was sales director at TreVista, an assisted living facility in Antioch, CA. She began her career in senior living 10 years ago as a business office manager and has served in several roles in the industry. She also has experience in bookkeeping and in real estate staging.

Renee Joyner, RN, promoted to director of assisted living at Integrace Copper Ridge

Renee Joyner, RN

Renee Joyner, RN, has been promoted to director of assisted living at Integrace Copper Ridge, Sykesville, MD. In this position, she will oversee the culture, operations and function of the Copper Ridge Assisted Living clinical team.

Joyner has more than 30 years of experience in nursing and administration in long-term care settings. She first joined Integrace in 2013 as director of nursing at Integrace Fairhaven. In 2017, she transitioned to Integrace Copper Ridge and assumed the role of director of Pathways implementation, overseeing a pilot rollout of the Integrace Pathways model of person-centered care. As part of her new responsibilities, Joyner will continue to oversee the implementation of Integrace Pathways across the community.

“According to the Integrace Pathways philosophy, we encourage every member of our team to get to know and understand each person in our community and take an active role in creating a uniquely individual living experience that honors their preferences and strengths rather than their deficits,” Joyner said. “It has been so rewarding to see the difference this person-centered approach has made in making each day more meaningful for our residents, their families and our colleagues.”

Kelly Wilkens promoted to executive director at Eden Heights of Olean

Kelly Wilkens has been promoted to executive director at Eden Heights of Olean, a Premier Senior Living assisted living and memory care community in Olean, NY.

Wilkens has worked at Eden Heights of Olean for more than 24 years, including as business office manager.

Dheeraj Mahajan, MD, FACP, CMD, to represent AMDA on board

Dheeraj Mahajan, MD, FACP, CMD, has been elected to represent AMDA – The Society for Post-Acute and Long-Term Care Medicine during a three-year term on the board of directors for The PCPI Foundation, which helps develop and maintain clinical quality measures, registry development and quality improvement.

Mahajan, an expert on the Medicare Access and CHIP Reauthorization Act (MACRA), speaks nationally to AMDA and other audiences about this and related topics. He also is a 2018 Choosing Wisely Champion who was recognized for an initiative designed to reduce the incidence of urinary tract infection in nursing home residents transferred to emergency departments.

Jared Romine joins Remedi SeniorCare as vice president of sales – West Division

Jared Romine

Jared Romine has joined Baltimore-based Remedi SeniorCare as vice president of sales – West Division.

In this role, he will be responsible for leading the business development efforts as Remedi expands into four new geographies within the next 12 months.

Romine will be based in Dallas.

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