Shamim Wu

Shamim Wu has been named president and chief operating officer of Silverado, effective Jan. 18.

In this position, she will oversee a national operation that delivers care to thousands of individuals, most of who are affected by dementia, Alzheimer’s disease or other memory-impairing conditions. According to Silverado, the new position was created to better structure the company for continued growth by aligning the company’s marketing, sales and operations under one leader. Wu will report directly to Loren Shook, chairman and CEO.

“Ms. Wu is a highly talented, proven leader with a strong track record of driving results, developing people and systems  and managing growth — all while inspiring her team to keep residents’ quality of life a top priority,” Shook said in a statement. “As Silverado celebrates 20 years of changing lives, Ms. Wu brings deep industry knowledge and a clear view of how our business fits into the greater healthcare landscape of the future.”

Wu joins Silverado after six years as executive vice president of sales at Holiday Retirement. In that capacity, she was responsible for company strategy, growth and process development. Before joining Holiday, Wu was the senior regional director of sales and marketing for Emeritus Senior Living, where she provided expertise for a subset of Emeritus’ portfolio. Previously, she held sales and marketing roles with Summerville Senior Living and Covenant Care.

“This is an exciting time for Silverado as the company continues to expand into new markets, bringing its life-enriching care, known globally, to new residents, patients, clients and their families,” Wu said. “I look forward to leading this talented team as Silverado continues to innovate the memory care experience while also becoming a leader in providing hospice and in-home care.”

Wu currently serves as the chairwoman of the Argentum Sales and Marketing Executive Roundtable. She holds an undergraduate degree in political science and a master’s degree in public administration from the California State Polytechnic University, Pomona.

Silverado has a total of 4,000 associates in 47 locations across Arizona, California, Illinois, Texas, Utah and Wisconsin.