Senior living professionals can learn how having a great online reputation can attract and convert new business in a Nov. 16 McKnight’s Senior Living webinar. Attendees will be able to earn one continuing education credit.

Attendees will learn dos and don’ts, how to fix mistakes, and how to leverage data from online reviews and social commentary to improve the customer experience.

Annie Haarmann, head of strategic consulting, healthcare and life sciences for, and Kyle Kilpatrick, senior manager, senior living and home care industry for, will walk attendees through the process. Attendees also will hear one senior living community’s success story.

The webinar will begin at 1 p.m. ET. For more information and to register, click here.