In a season of social distancing and amidst a global pandemic, senior living communities looked for alternate ways to help residents safely celebrate the holidays.
The Landing of North Haven, CT, operated by Leisure Care, was transformed into a winter wonderland to benefit the Italian American Youth Foundation. The drive-through event showcased 50 decorated Christmas trees sponsored by local businesses and North Haven residents. There also were gingerbread house displays, a “princess court,” Mr. and Mrs. Claus and the Grinch.
Families were invited to drive through the display and could make a donation to get an individual or a family name on the Nice List, which was displayed during the event.
The foundation used the proceeds to enhance the holidays for disadvantaged families in North Haven and surrounding communities.
Immanuel Communities in Omaha, NE, hosted holiday parades for residents at eight of its campuses — Trinity Campus in Papillion, Pacific Springs in Omaha, Lakeside Campus in Omaha, Arboretum Village in Omaha, Immanuel Village Campus in Omaha, The Landing in Lincoln and Yankee Hill Village in Lincoln, as well as Graceview Courtyard in Council Bluffs, IA.
The parades featured live reindeer, elves and Mr. and Mrs. Claus. Residents and families also participated in virtual activities through a holiday-dedicated website.
“We know just how important connection can be,” said Jennifer Knecht, Immanuel vice president of marketing and sales. “Senior loneliness is a growing epidemic, and whether it’s through virtual family activities, assistance in connecting digitally, or a parade featuring live reindeer, Immanuel is putting seniors first this holiday.”
Making a difference
Several senior living communities made a meaningful difference to their communities by partnering with nonprofit organizations.
Erickson Living in Baltimore donated personal care products to Empower4Life and Paul’s Place as part of its Erickson Care Holidays Community Outreach Initiative. Each nonprofit received 2,200 boxes of comfort and hygiene items.
The culinary team of Vi at Bentley Village made a special holiday delivery of cookies and brownies to the North Collier Fire & Rescue District.
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