Every month, the Manors of Lehigh Valley in Pennsylvania (Saucon Valley Manor in Hellertown, PA, Whitehall Manor in Whitehall, PA, and Bethlehem Manor in Bethlehem, PA) take portraits of new residents and residents celebrating birthdays. The portraits then are promoted on social media, on the website, through email blasts and (the one the residents love the most) digital billboards in the area.
According to community representatives, the residents look forward to having their portraits taken and even pay special visits to the manor salons to prepare for their closeups. They also enjoy telling their family members about their 15 minutes of fame, and the families express appreciation for how involved staff members are with their loved ones.
A couple of examples are shared here.
Click here to see the In Focus archive and read how to submit your photos for consideration.