Mark Price headshot
Mark Price

AllyAlign Health plans to expand its clinical and technical footprint with a recent investment from venture capital firm New Enterprise Associates.

In an exclusive interview with the McKnight’s Business Daily, the company’s new CEO, Mark Price, said that lead investor NEA, along with participation from Oak HC/FT, Town Hall Ventures and existing investors Heritage Group and Ziegler, will help the Medicare Advantage insurance company build out its new technology. NEA, he added, “has helped create and scale hundreds of transformative healthcare and technology companies over the last 40 years. …With this investment, we have an opportunity to better take care of our senior housing partners.”

Price comes to AllyAlign Health from the Nevada region for Intermountain Healthcare, where he was president. He has nine years of experience in leading healthcare organizations and previously held senior leadership roles at DaVita, ChenMed and Bain and Co.

Price said he is driven by the company’s value-based model, which pays providers based on outcomes and “what is the right thing to do” rather than the bottom line.

“That’s where my passion is. It works better for all,” he said.

Before finding his niche in full-time healthcare, Price was a chemical engineer. As a consultant, he said, he worked across a variety of areas that sometimes left him feeling unfulfilled. Now, he said, “I feel lucky and blessed and fulfilled at the end of the day.”

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