Caretaker crouches in front of patient

Holding Co. and Pivotal Ventures value the care economy at $648 billion and say it is ripe for expansion, according to an investors’ guide co-sponsored by the two companies.

Healthcare takes up a good portion of the pie, especially with demand for long-term care facilities and home care expected to continue to rise, they said.

“President Biden’s $400 billion plan to bolster the care economy will fundamentally transform care in our country,” the guide authors stated.

The coronavirus pandemic highlighted the need for greater investment in the care economy, the authors maintained. Forty-two percent of the employers surveyed said that they intend to expand or add care into their employees’ benefits.

“The care economy offers investors, entrepreneurs and businesses a treasure trove of untapped opportunities for innovation,” Patrice Martin, co-founder and CEO of The Holding Co. said in a statement. “Coming out of the pandemic, American families are fed up and demanding the kinds of products and services that will allow them to thrive like never before.”