Timothy L. Myers

Pittsburgh-area Baptist Senior Services is now Baptist Senior Family. Along with the name change, the senior living and care provider has a new president and CEO at the helm.

Timothy L. Myers succeeded Alvin W. Allison Jr., who held the position for 11 years and retired at the end of the year. Myers comes from within the industry, having worked most recently for Ingleside — the parent corporation of six senior services entities in the Washington, D.C., area — and Kendal Corp., the Kennett Square, PA-based not-for-profit operator of senior living communities.

“I’m thrilled that Tim is entering this role at such an exciting time of growth and change. His impressive experience and passion for serving seniors will ensure long-term success of our new brand, and I know our family is being left in excellent, capable hands,” Allison said in a press release.

Faith-based Baptist Senior Services traces its history in Pittsburgh’s South Hills to more than 110 years ago. The decision to rebrand was made shortly before Myers joined the company, but he said that the thought process was to make the name sound a little more welcoming and comforting.

“ ‘Senior services’ is a little sterile,” Myers told the McKnight’s Business Daily.

The non-profit began back in 1910 as a cooperative effort among 90 American Baptist churches throughout Western Pennsylvania. Initially, and for its first 40 years in operation, the organization served widows and orphans. As the greater communities’ needs changed over time, Baptist Senior Services adapted to include healthcare and senior services. In 1979, the company became the first senior services organization in Pittsburgh’s South Hills to offer HUD-financed housing.

Baptist Senior Family is now the name of the parent company of two continuing care retirement community campuses — Baptist Homes and Providence Point — as well as Baptist Manor affordable senior housing, the Baptist Homes Foundation, Baptist Management Services, Providence at Home and Providence Home Care.

Baptist Homes serves almost 300 older adults with both fee-for-service (skilled nursing, assisted living and memory care) and continuing care contracts. Providence Point is a continuing care retirement community (also known as a life plan community) serving an additional 600 residents.

The names of the senior living communities and additional services are not changing. Only the parent company has rebranded. 

The new brand comes with a new logo and colors, meant to portray life, connection, growth and joy. The plantlike figures are connected in their growth with petals outstretching and

lifting each other up. Green is meant to represent life and growth, whereas orange is meant to invoke feelings of warmth, friendliness, hope, light and joy. The color blue was chosen to represent stability, trust and tranquility.