Bridgewater, NJ-based Bridgeway Senior Healthcare has added a home care division to its continuum of care offerings.
“You can’t really make it as a single provider unless you keep making new things. That’s where Bridgeway Care at Home started,” Jessica Pelligrino Tsoukalas, director of business development and strategy at the firm, told the McKnight’s Business Daily.
Launching the business, she said, “was a long process.”
“We went through several iterations. We had to get attorneys involved,” Tsoukalas said, adding that Bridgeway also hired a management company to help get the home care division up and running.
Bridgeway Care at Home is meant to bring outpatient therapy services directly to older adults’ residences to supplement and support inpatient services, according to the company. Bridgeway Senior Healthcare, operating since 1981, offers post-acute care, skilled nursing, assisted living and memory care in addition to rehabilitation services.
The company has “observed that patients many times need additional support in their homes once discharged from post-acute care,” which inspired the creation of Bridgeway Care at Home, according to a company brochure.
Tsoukalas said she and her brother, Donny Pelligrino, came up with the idea a few years ago to add in-house therapy to its services, and now, they’ve added the home care division.
“We felt like we really didn’t need an outside company anymore. We talked about expanding our service line beyond our doors,” Tsoukalas said. “We found during COVID that people don’t want to go to outpatient therapy and would rather stay in their own home and have someone come to them.”