Although consumer inquiries, tours and move-ins to senior living communities are still down year over year, July’s numbers pointed to ongoing industry recovery. That’s according to a report released Thursday from Denver-based Enquire.
Overall, senior living experienced a 23% drop in inquiries, a 44% drop in initial tours and a 40% drop in move-ins in July compared with last year. But inquiries were up 12% from June, whereas move-outs declined by 24% compared with a year ago. Move-in averages increased by more than 54% between April and July, the firm noted.
The report also showed that digital inquiries — including via website and social media — increased significantly in July across all care levels, in comparison with last year. Email marketing efforts also remained strong for all care levels last month, Enquire said.
The firm aggregated actual sales and marketing data from more than 2,200 senior living communities offering independent living only, independent and assisted living, assisted living, assisted living and memory care, and stand-alone memory care communities.