Adults aged 55 or more years will be able to savor a cheeseburger in paradise south of the border with the expansion of Latitude Margaritaville into Mexico, Margaritaville and developer Levy Holding announced Tuesday.
The companies have signed a license agreement for Latitude Margaritaville International Lake Chapala, set to debut in phases starting in spring 2024. Located in west-central Mexico and sitting on Mexico’s largest lake, a volcanic crater lake, the area features cultural offerings, restaurants, traditional festivals, boutiques and a walkable town square. The community will have the brand’s signature tropical feel inspired by musician Jimmy Buffett.
“With the success and demand for Margaritaville-branded residential communities in the US, we’re always looking for licensing opportunities and destinations that are compelling and dynamic. Lake Chapala was exactly that,” Jim Wiseman, president of development at Margaritaville, said in a statement.
“As a popular destination for expats, and with its diverse offerings and incredible climate, the area brings together elements of both active and laid-back lifestyles, and a dedication to community — all a major part of the way of life at Latitude Margaritaville International,” he added.
Margaritaville broke ground on its first active adult community in Daytona Beach, FL, in 2017. That community was followed by Latitude Margaritaville Watersound near Panama City Beach in Florida and Latitude Margaritaville Hilton Head in South Carolina. Latitude Margaritaville Daytona Beach was named Best 55+ Community by 55places.com in 2019. In 2022, Minto Communities announced that the brand was expanding into the Texas market and looking at the Austin, Dallas and Houston areas.
Latitude Margaritaville International Lake Chapala will feature 194 accommodations, including studio, one-bedroom and two-bedroom apartments.
“We know this will be the first step in encouraging more expats to visit and invest in Mexico,” Levy Holding CEO Agustin Levy said.