A partnership between Peconic Landing, a continuing care retirement community in Greenport, NY, and Stony Brook Medicine will result in the CCRC cut the ribbon on its new Center for Well-Being on May 18 and open for business June 1. The center will bring specialty medical services, as well as additional primary care services, not just to residents, but to staff members and the greater community.
Peconic Landing’s previous wellness office had three exam rooms and access to internal medicine, cardiology and podiatry. The expansion includes 1,200 more square feet and six new exam rooms, according to a Peconic Landing press release. The practice initially will include three physicians: Nathanael Desire, D.O., primary care; Christopher Liedke, D.O., rheumatology; and John Roe, M.D., orthopedics.
“Peconic Landing is a destination life plan community,” Robert J. Syron, president and CEO of Peconic Landing, told the McKnight’s Business Daily. The primary market area is 90 miles, he said, adding that the community has a half-mile stretch of private beach on Long Island Sound, a nearby golf course, wineries, walking trails and other amenities.
“Being way out in the north corner of Long Island” and surrounded by water, however, Syron said, residents have to drive 40 minutes from the CCRC for specialty medical services, such as rheumatology, podiatry and orthopedics providers. Local providers, he said, had followed housing trends and moved away from Greenport to more densely populated areas.
In addition to serving the members at Peconic Landing, clinic physicians will serve the community at large, providing the same services for local residents as well as staff members. “I don’t know of another life plan property in New York state that has that, so we believe this is best practice,” Syron said.
The Center for Well-Being also is a plus from a marketing perspective, he said.
“It brings people to the property, and they’ll get an education as to who we really are. We’re not an ‘old folks’ home,’” Syron said. “This is a real opportunity for us to bring greater education as to what a life plan community truly is when they’re coming to our community to see their specialists.”
The CEO said that when the community’s leaders spoke with the life plan community’s residents about building a wellness center on the property that would bring in specialty and primary care services, they found overwhelming support. Greg Garrett, Peconic Landing’s chief operating officer, told the McKnight’s Business Daily that the CCRC’s members raised funds for the center.
“We put out a call to action to our members with what we were looking to do, how we would bring services to our campus for our members and for the greater community,” Garrett said. “The response was overwhelming; it was tremendous. We were able to fundraise our entire project.”
Garrett said that the partnership with Stony Brook Medicine is key to the medical center’s success. Stony Brook, he said, will be able to add more specialty medical services to Peconic Landing’s Center for Well-Being in the future.
Adding services will boost the quality of life for the CCRC’s residents, he said, because “they’re not spending an entire day going to an appointment.”