Consumer inquiries, tours and move-ins to senior living communities continue to remain at lower levels than last year. Still, June’s numbers suggested a recovery of sorts, according to a report released Tuesday from Denver-based Enquire.
Overall, senior living experienced a 22% drop in inquiries, a 45% drop in initial tours and a 28% drop in move-ins in June compared with last year. But inquiries were up 15% from May, and June move-outs were 20% lower when compared with the prior year. Move-in averages also increased by 32% from May to June.
The report also showed that digital inquiries — including website performance, social media and internet advertising — remained strong in June in comparison with last year. Web form submissions increased overall, with 14% more web forms submitted in June compared to a year prior. Professional referrals also remain strong for all care levels, Enquire said.
The firm aggregated actual sales and marketing data from more than 2,200 senior living communities offering independent living only, independent and assisted living, assisted living, assisted living and memory care, and stand-alone memory care communities.