Continuing Care at Home programs, formerly called “CCRCs without walls,” are growing in popularity as offerings by senior living and care providers, with more than 30 programs now available across 17 states, according to specialty bank Ziegler.
Kennett Square, PA-based Kendal Corp., for instance, is expanding its Kendal at Home program to all of its life plan community locations, Lisa McCracken, senior vice president of senior living research and development for Ziegler, writes in the latest issue of “Senior Living Z News.”
As a matter of fact, all except one of the existing CCaH programs across the country are affiliated with life plan communities, McCracken said, and Kendal’s home state of Pennsylvania is the location of the largest number of programs.
CCaHs give operators the chance to capitalize on the desire of many older adults to age in place at home, expand and diversify revenue streams, and establish relationships with older adults who ultimately may decide to move to an associated senior living community, McCracken said.
Operators thinking of starting a CCaH program, however, may wish to consult with an existing operator, she said.
“It is important to understand how this type of program fits into your organization and can complement existing offerings,” McCracken said. “Providers do not want to develop a CCaH program and have constituents (internal and external) feel it is competing with the housing alternatives. These consultants can assist in working through those common issues among new adopters.”