Lilly Donohue

Holiday Retirement will move its headquarters from Lake Oswego, OR, to Winter Park, FL, a suburb of Orlando, as “part of an overall effort to reorganize our resources in order to become more competitive and agile,” the company said Wednesday in a statement provided to McKnight’s Senior Living.

“Our ongoing effort to modernize will help us better serve our residents and develop new products and services for a whole new generation of older adults to come” the statement said.

Holiday, the largest independent living operator and second-largest overall senior living company after Brookdale Senior Living, according to Argentum, said that much of the relocation will be complete by the end of summer, and the Oregon office will close by the end of this year. Approximately 200 home-office employees will be affected, the company said, noting that some workers will relocate.

“What’s more, we will begin hiring in the Winter Park/Orlando area very soon,” the statement said.

Holiday said that programs are in place to try to minimize disruptions and ease the transition for workers.

According to information on its website, the company’s headquarters most recently relocated from Salem, OR, to Lake Oswego, OR, in 2012.

The company was founded in 1971 as Holiday Management Co. and changed its name to Holiday Retirement Corp. in 1987. Founder William E. Colson sold the company to New York City-based Fortress Investment Group in 2007, and in February of this year, Tokyo-based SoftBank Group Corp. announced its intentions to acquire Fortress.

Originally focused strictly on independent living, Holiday expanded into assisted living and memory care in 2013, according to its website. The company operates more than 300 senior living communities.