McKnight’s Home Care is growing up this week. The brand, the latest addition to the McKnight’s family, now has its own website, which offers professionals an unparalleled source of news, information, analysis and perspective about the home care field.

The digital transformation is not confined to McKnight’s Home Care. Sister brands McKnight’s Long-Term Care News (mcknights.com) and McKnight’s Senior Living (mcknightsseniorliving.com) also have undergone a rebranding and redesign. The refreshed sites build on McKnight’s’ reputation for being Informative, Trustworthy and Essential. Among the additions across the sites is a modernized logo. (Can you see the “M”?)

Here are some specific benefits of the new McKnight’s Home Care website:

-A deeper dive into the complex world of home care, home health, palliative care, hospice care

-Cutting-edge user experiences

-Easier access to news, trends shaping the industry and content archives

-A more streamlined way to learn about and sign up for in-person and virtual offerings

-An effective channel for partner content opportunities

The website is an evolving vehicle. Please drop McKnight’s Home Care Editor Liza Berger a line to let her know what you think about it and any suggestions for improvement. Her email is [email protected].