Fitbit announced the launch of a new platform for employers, health systems and healthcare plans on Wednesday.

Fitbit Care combines health coaching and virtual care through a new app, wearable devices and self-tracking and personalized digital interventions to help improve wellness and disease management and prevention, according to the company.

“With Fitbit Care, we are delivering a solution that empowers people to take control of their health by providing the accountability, support, guidance and resources that remove some of the most difficult barriers to behavior change,” said Fitbit Health Solutions Medical Director John Moore, M.D., Ph.D. “Supporting patients beyond the walls of the doctor’s office is one of the most important things we can do to drive successful outcomes, and as a clinician I see great potential for Fitbit Care to help tackle some of the biggest challenges in healthcare and improve health outcomes at scale.”

For the first time, Fitbit Health Solutions is making health coaching available to enterprise health customers. The coaches work with participants and their care teams — via phone or in person — to managed chronic conditions such as diabetes, hypertension and depression, as well as complex conditions such as chronic pulmonary obstructive disease or congestive heart failure.

The announcements come just days after Apple introduced a redesign of its Apple Watch, which now can detect falls and take an electrocardiogram. Apple also announced new features for its HomePod wireless speaker.

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