Don’t exclude mobile from your efforts to market to older adults who are prospective residents or family members or to communicate with them once a move-in has taken place, suggests newly released information from the Pew Research Center.
Sixty-seven percent of Americans aged 65 or more years now access news on mobile devices, according to center interviews with more than 4,100 adults between March 13 and 27. That’s a 24-percentage-point increase over the past year and approximately three times the share of four years ago, when 22% of those in this age group said they accessed news on mobile devices, Pew said.
For those older adults who access news on mobile devices and computers, only 44% of them said they prefer to access news on mobile devices, however. Fifty-one percent said they prefer to access it via a desktop or laptop computer.
Of all age groups surveyed by Pew, this one was the only one that didn’t prefer mobile devices. The other age groups into which study participants were divided were 50 to 64, 30 to 49 and 18 to 29. The younger the group, the more its members said they preferred mobile devices over computers.