Brooklyn, NY-based FamilyAssets has launched the FamilyAssets Occupancy Platform after raising $1.3 million in funding, the company announced Wednesday.

“Leading senior living investors and operators are increasingly focused on serving families through digital channels,” Family Assets founder and CEO Wes Fuller said. “The FamilyAssets Occupancy Platform supports this goal through insights and engagement solutions that create meaningful connections between prospects and senior living communities.”

As consumers’ online research becomes an integral part of the process of searching for a community, their data trails can be turned into insights, presenting new opportunities for communities to differentiate themselves from competitors via engagement, according to FamilyAssets.

“The insights and tools offered by our platform help senior living professionals create stronger connections with prospects and their families,” Fuller said. “Using data to help prospects and senior living communities better understand each other will lead to better outcomes for families and better occupancy for communities.”

The platform includes a suite of data and technology tools for online scheduling, prospect-nurturing and review that are meant to help users identify and engage with high-quality prospects earlier in their decision-making process and create an experience for families that increases conversion rates of online traffic.

FamilyAssets does not sell leads or charge for move-ins. Instead, the company charges a monthly subscription for services.

For more information, visit the FamilyAssets website.