Hasbro, Inc. has introduced an animatronic pet that features soft fur as well as purring and meowing sounds: the Joy for All Companion Pet Cat.

The Joy For All brand is the company’s first foray into products designed specifically for older adults. The brand was inspired by consumer feedback highlighting the appeal of certain Hasbro toys and games for older adults. The toy was developed through national consumer research with older adults and their caregivers.

“We heard from seniors across the country that companionship was important to their happiness,” said Ted Fischer, vice president of business development at Hasbro. The animatronic pet, he added, can meet an older adult’s desire for company without creating the additional responsibility that comes with owning a real pet.

“Whether it’s one-on-one time between caregivers and recipients, or multi-generational play with parents, children and grandchildren, we’re excited to enable families and friends of all ages to connect more deeply through the universal language of play,” Fischer said.

The Joy for All Companion Pet cat is available for purchase at JoyForAll.com. The cat is offered in three different fur colors: silver, creamy white and orange.