Long-term and post-acute care technology provider MatrixCare has launched MatrixCare Marketing Essentials at the 2016 Argentum Senior Living Executive Conference.

The Marketing Essentials package enables senior living providers to implement a customer relationship management module to streamline marketing efforts and maximize occupancy through data.

“In the fast-growing, fiercely competitive senior living industry, a CRM tool is no longer a ‘nice to have;’ it’s a ‘need to have,’ ” said John Damgaard, MatrixCare president and CEO.

MatrixCare is in booth 603.