Cleveland-based software company OnShift has introduced text message-based software to help senior living communities in their recruiting efforts.

Text2Hire uses artificial intelligence to communicate with job candidates to schedule interviews.

“OnShift Text2Hire has improved our metrics overall,” said Shelly Szarek-Skodny, CEO of Century Oak Care Center, a transitional care unit that was an early adopter of the technology. “We’ve doubled the amount of candidates hired while cutting our time-to-hire in half. And new employees have loved the quick interaction.”

The new product is designed to answer recruiting and hiring challenges experienced by thousands of senior living and care organizations, OnShift CEO Mark Woodka said.

“Day after day, job candidates slip through the cracks because managers rely on phone calls and emails in attempts to follow-up with applicants, which leads to horrible experiences and lost candidates,” he said.