Yardi’s RENTCafé Reach is now available to senior living providers.

The set of marketing services by the Santa Barbara, CA-based investment and property management software developer is designed to attract prospects and convert leads through search engine optimization, pay-per-click advertising and enhanced online property listings. The tool integrates with RENTCafé Senior Living to provide insights into real-time property data, website traffic and marketing performance.

RENTCafé Senior Living is part of the Yardi Senior Living Suite. The suite is designed to enable operators to manage resident care, finance, operations, marketing and leasing with one connected solution.

“With occupancy rates edging downward, senior living communities need to stand out in today’s highly competitive digital marketplace to win more residents,” said Ray Elliott, vice president of senior living for Yardi.