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Sept. 6 is the deadline by which submissions for the pilot episode of the “Silver Stars” showcase are due.

The showcase, for U.S. residents aged 65 and older, is being coordinated by Saltbox TV, a media platform developed for older adults and driven by older adults, which features content curated or created by Saltbox.

Founder Jerry Goehring has more than 30 years of experience producing and marketing Broadway shows, and his wife, Patty, for years has been singing at hundreds of senior living communities on the East Coast.

“We wanted our first original show to feature and celebrate the talent which lives within so many older adults,” he said, “especially at the end of COVID, when we need to all feel connected and inspired again.”

Silver Stars is not a contest, but rather a showcase of four to six people selected from 60-second video entries. Participants selected for the pilot episode “will rehearse their talent with my Broadway friends, then perform their number in front of a live audience and television cameras for millions to enjoy,” Goehring said. “It really is their time to shine.”

Entries received after Sept. 6 will be considered for future episodes.

Learn more about Silver Stars and submit a video at this link.

“Over the last year, Jerry has become a great personal friend, and Saltbox is a popular and growing content item on iN2L,” iN2L co-founder Jack York said. “What he’s doing will change the stereotype of aging, not through decree or proclamation, but through content that is real, not condescending. …Jerry believes that older talented creators, writers and performers have a lifetime of experiences and ideas that need to be told, not disregarded. These rich stories will have a home on Saltbox TV.”