The chance to learn secrets to success drew McKnight’s Senior Living website visitors, newsletter readers and social media followers and friends to columns posted on the site in 2015, reveals an examination of analytics.
The list below details some of our most popular columns written between the launch of the McKnight’s Senior Living website on Aug. 19 and Dec. 22. Here’s a chance to revisit those columns or read them for the first time. Also read about our top news articles for 2015.
- Top column written by Editorial Director John O’Connor:
Most of your prospects don’t mind goo-gas, and quite a few will see them as a differentiator. Is that what they really want, however? O’Connor asked the question in a December column.
- Top column written by Senior Editor Lois Bowers:
The value of the LeadingAge Ziegler 150 report, eagerly anticipated by senior living providers every year, goes far beyond its lists of the largest community owners, operators and managers, Bowers wrote in this October column.
- Top guest column:
If there is a textbook for retirement residence management, this organization must have written it or at least studied and adopted it with high flying colors, continuing care retirement / life plan community resident Linda Muston said in her very popular November column.
- Top marketplace column:
Senior living communities have transitioned from hospital-like entities to places that sometimes can look more like resorts, Scott Moody wrote in this November column.
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