Seven start-up companies will pitch their ideas for products and services for older adults to experts and audience members Nov. 20 during a “Dolphin Tank” session that is part of the Aging, Technology, and Innovation Conference at the Gerontological Society of America’s annual meeting in Orlando.

The Dolphin Tank is meant to be a kinder, gentler version of ABC’s television show “Shark Tank.” Participants will receive feedback and actionable insights related to their products and services.

Experts on the panel will include Alex Guastella, a co-founder and managing partner of Wet Paint Ventures; Charlene Quinn, an associate professor at the University of Maryland Medical School; and David Lindeman, the director of the Center for Technology and Aging at the University of Calfornia, Berkeley, and an adviser to the U.S. President’s Council of Advisors for Science and Technology. Kirstie Chadwick, the president and CEO of The National Business Incubation Association, will be the moderator.

Dolphin Tank pitch session finalists:

  • Access HEARS (Baltimore), a social enterprise working to provide low-cost hearing care through a sustainable, community-delivered model.
  • CareSpotter (Orlando, FL), a company that helps families find local, professional caregivers quickly and safely.
  • Home for Life Design (Orlando, FL), a company that provides comprehensive home accessibility and technology solutions for individuals and professional and family caregivers to support aging in place.
  • LivingSmart (Orlando, FL), a comprehensive wellness management website designed to help adults establish and maintain a healthy lifestyle.
  • Project Carbon (Boston), a company that uses gaming technology to aid those with Alzheimer’s disease while reducing future risks associated with neurologic deterioration diseases.
  • Speak for Myself (Boca Raton, FL), a hospital experience-specific computer application for patients who are unable to verbalize their needs.
  • Treasure Vox (Hartford, CT), an innovation designed to help engage people with dementia through the use of an application that keeps photos and records stories.