How to create a sense of urgency with prospective residents
By
Lara Moga
Aug 15, 2016
When a potential resident asks for time to consider moving in, how you respond could determine whether you close the sale.
The secret to securing RSVPs: Three calls with a smile
By
Lara Moga
May 23, 2016
Aside from using direct mail, here’s what a sales team can do to secure RSVPs from prospects and have them arrive at the community on the day of the event.
5 tips to turn a telephone connection into a sale
By
Lara Moga
Feb 01, 2016
In the senior living market, where prospects may be skittish with pending lifestyle changes, initial connections are especially important.
Roll out the red carpet for resident referrals and guests
By
Lara Moga
Nov 30, 2015
A community’s sales team can see an increase in annual move-ins by as much as 50% by establishing a resident referral program.