Marketing
Web presence was extremely important for senior living operators last year, with almost 50% of inquiries coming from the web for all care levels. That’s according to the latest Sales and Marketing Benchmark Report for Senior Housing, released Tuesday by Denver-based Enquire.
There’s a lot to take in related to the American Seniors Housing Association’s second national consumer survey, conducted in December with ProMatura. Results were released Monday.
COVID-19 didn’t do much to change opinions of potential future senior living residents, with the appeal of those communities mostly increasing in the wake of the pandemic, according to the results of a new survey.
It was Saturday morning, the day after we learned that senior living communities across the country were being asked to close their doors to nonessential visitors. Phones at the 26 communities we manage were ringing nonstop. Residents were fearful. Families were frustrated. And employees were doing their best to hold things together.
As the COVID-19 pandemic sends occupancy rates plummeting in senior living communities, some operators are adding vaccine access to their marketing toolbox in a bid to entice prospective residents and fill vacant units. One marketing professional, however, urges communities to proceed with caution, calling the approach “a little dangerous.”
After a year of hardship, senior living communities have reason to hope for better days ahead: the distribution of a COVID-19 vaccine. As widely reported, long-term care providers are among the first to receive vaccines that started being distributed through CVS Health and Walgreens on Dec. 21. The announcement of vaccine approval, however, is coming…
Prospective senior living residents and their adult children most commonly turn to the television and online sources for their news, according to newly released survey results from the Pew Research Center.
When it comes to retirement, many older adults say they’re most interested in having access to an indoor pool, an exercise area and outdoor space, according to a new poll of more than 200 adults aged 60 or more years conducted by senior living marketing and advertising agency Craft & Communicate.
Virus-related matters will dominate the actions of senior living owners and operators for the time being, industry leaders told McKnight’s Senior Living.
A year ago, nobody in the U.S. senior living industry would have predicted that a pandemic would upend everyone’s personal and professional lives in 2020. But COVID-19 undoubtedly was the story of the year, permeating almost all other news in some way from March onward. But other big stories drew attention as well.
In a year dominated by the coronavirus, it’s not surprising that COVID-19 popped up more than once as a topic of our most-read columns of 2020 when we examined analytics related to website visitors, newsletter readers and social media followers and friends. But other topics arose, too.
As senior living operators consider strategies for 2021 amid the ongoing pandemic, several marketing executives say their firms are focused mainly on the soft skills of problem-solving and serving as support systems for potential residents and their families.
Operators will need to take several steps to make prospective residents feel safe.
Here are some tips to assess your organization’s reputation, proactively identify reputational risks and implement strategies to bolster your reputation.
COVID-19 found aging services providers in the trenches battling negative narratives. Countering those messages, however, industry professionals collectively became the “mouse that roared,” according to speakers Wednesday during a session at the LeadingAge Annual Meeting Virtual Experience.
The American Seniors Housing Association announced Wednesday that it has begun the second phase of a public relations campaign promoting the senior living industry in the midst of the pandemic.
People have come to expect a great user experience — also known as UX — whether it’s a package delivered to their doorstep the next day, grocery delivery or hailing a ride with the touch of a button. If senior living operators can create a better user experience, then money and profits will follow, according to a panel during SMASH Week 2020.
“It’s a different era we live in. It’s a different story we need to tell,” Jacquelyn Kung, DrPH, CEO of Activated Insights, told attendees during SMASH Week 2020.
As tech-savvy generations are approaching their golden years, they will expect greater pricing transparency, an array of unbundled, affordable solutions to care and an increasing focus on the use of technology to highlight available options. That’s according to commentary Thursday on GlobeSt.com.
Digital marketing is a multichannel universe, requiring sales and marketing teams to leverage the digital landscape for maximum return, according to a panel of experts speaking at SMASH Week 2020.
