How is it that in my 11 years of writing about the long-term care profession, which has been talking about the coming “silver wave” of baby boomers all that time (and more), I don’t recall ever hearing...
Why pricing transparency in crucial in senior living
By
Lynne Moore
Apr 15, 2024
The next generation of senior consumers will be more discerning about how and where to spend their money — and in their definition of value.
How to get the most from automated marketing in senior living
By
Sean Leonard
Apr 04, 2024
Here is what we know to be true about automation implementation — what works, what doesn’t work and where you can save time, effort and money.
New campaign, resources aim to ‘take control’ of assisted living narrative
By
Kimberly Bonvissuto
Mar 12, 2024
A new Argentum campaign aims to amplify voices in assisted living by sharing stories and information about the sector’s contributions to caring for older adults.
Study proving longevity benefits of senior living is something for operators to ‘jump up and down’...
By
Kimberly Bonvissuto
Mar 06, 2024
Older adults who live in senior living communities live longer, receive more healthcare services and benefit from greater rehabilitative and preventive care within the first two years of moving into a...
New research can help you attract prospective employees, residents
By
Lois A. Bowers
Feb 20, 2024
To attract prospective employees or residents, your senior living community must meet them where they are. If you’re hoping to meet them on social media, new research provides a roadmap of sorts.
How to position your community properly for the future
By
Lynne Moore
Jan 29, 2024
Owner/operators, many with aging physical plants, now are taking an opportunity to reflect on their existing communities, overall operations, services and pricing, to assess whether renovation or repositioning...
Training, mindset shift are keys to improving the senior living buyer experience
By
Kimberly Bonvissuto
Jan 22, 2024
Inconsistent response time, lack of relationship-building and inadequate sales presentation skills are leading to a poor senior living buyer experience industry-wide, according to a sales and marketing...
Digital leads just as ‘hot’ as other ones, expert says
By
Kimberly Bonvissuto
Jan 16, 2024
When it comes to senior living leads, digital sources are king, but senior living communities lack the processes and systems in place to handle those leads, as well as the urgency to work them, according...
Concessions undermine senior living sales process, threaten rate integrity: expert
By
Kimberly Bonvissuto
Dec 05, 2023
Incentives are on the rise among senior living operators trying to increase occupancy, but it’s more important to focus on rate integrity and showing the value of a community, cautions one industry sales...