These processes can help potential residents and their families make better-informed decisions about when is the right time for assisted living for themselves or their loved ones.
Senior living professionals may have blind spots regarding prospective residents and the sales methods used to familiarize them with communities. Fortunately, ways exist to address them.
The frequently asked questions concept is a very effective and credible marketing communication strategy.
A national survey provides insights into where senior care sales and marketing professionals should spend their time and energy.
After your website is in place, what digital marketing tactics should your community use? Here are five ideas.
Yardi Senior CRM has tools designed specifically to enable senior living operators to securely view and edit CRM information via iOS and Android devices.
Data released by the U.S. Census Bureau on Thursday show a steady increase in the number of adults of the age when many start moving into senior living communities.
The latest occupancy numbers for assisted living point to absorption issues. But they may reveal another issue as well.
As many senior living operators look to add more healthcare services to their offerings, this regional development and operating company is instituting a new program to help ensure that hospitality doesn't get lost in the mix.
A new platform has launched with the goal of helping to connect senior living communities and prospective residents looking for new places to live.