Marketing

Marketplace Columns How sales enablement can speed up move-ins

How sales enablement can speed up move-ins

A proactive, always-evolving sales enablement process will go a long way in differentiating your community and services while helping you achieve your core business and care goals.

Guest Columns 5 senior living marketing points to remember in 2018

5 senior living marketing points to remember in 2018

We gathered a group of senior housing marketing experts to forecast upcoming trends.

Editors' Columns A different take on intergenerational living

A different take on intergenerational living

Senior living communities already know that marketing to a prospective resident includes marketing to the older adult's grown children because they are decision-influencers. Perhaps now it's time for communities to regularly market to those adult children as prospective residents themselves.

News Study: Flu shots may offer senior living communities a competitive advantage

Study: Flu shots may offer senior living communities a competitive advantage

Senior living communities that successfully encourage flu vaccination among staff members may have a marketing advantage over competing communities, suggests new research into consumer preferences.

Editors' Columns Why is senior living overlooking this golden opportunity?

Why is senior living overlooking this golden opportunity?

To judge by many of the marketing materials the senior living field produces, a major benefit is not being touted.

News How to protect your community from inappropriate use of social media use by employees

How to protect your community from inappropriate use of social media use by employees

Senior living operators can take steps to reduce risk related to social media use by employees, according to Kristi Eldredge, RN, JD, CPHRM, senior patient safety consultant at medical liability insurance company MMIC. She was a presenter on the topic Wednesday at AHCA/NCAL's 68th Annual Convention & Expo in Las Vegas.

News How to increase move-ins via your website and social media

How to increase move-ins via your website and social media

Las Vegas — With research showing that prospective senior living residents or their families already may have completed 60% of the decision-making process involved in a potential move before even contacting a community, website and social media efforts are crucial to operators' success, Nicole Wagner, internet marketing director at Stevens & Tate Marketing, said Tuesday in an educational session at the American Health Care Association / National Center for Assisted Living's 68th Annual Convention & Expo.

Editors' Columns Senior living could take a lesson from this Nobel Laureate

Senior living could take a lesson from this Nobel Laureate

What does the Nobel Memorial Prize in Economic Sciences have to do with senior living? Not much, except that perhaps the way you go about trying to fill your units may be seriously flawed.

News Pew: Older Americans increasingly getting news from social media

Pew: Older Americans increasingly getting news from social media

Older Americans are helping drive an increase in the number of people who are obtaining their news from social media, according to the results of a new survey from the Pew Research Center.

Editors' Columns A toast to creative marketing

A toast to creative marketing

Much of the buzz last week was about the solar eclipse, and rightfully so. But another big event was taking place in cities and towns across the country.

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In Focus

Feb. 21

Handmade holiday

Rochester, NY

Residents of St. John's recently were surprised with handmade Valentine's Day cards and gifts from local elementary school students.