Marketing

News New Census Bureau data show steady increase in prospective residents

New Census Bureau data show steady increase in prospective residents

Data released by the U.S. Census Bureau on Thursday show a steady increase in the number of adults of the age when many start moving into senior living communities.

Editors' Columns Pay no attention to senior living's identity crisis

Pay no attention to senior living's identity crisis

The latest occupancy numbers for assisted living point to absorption issues. But they may reveal another issue as well.

News HRA seeks to sharpen its image with prospects via employee etiquette training

HRA seeks to sharpen its image with prospects via employee etiquette training

As many senior living operators look to add more healthcare services to their offerings, this regional development and operating company is instituting a new program to help ensure that hospitality doesn't get lost in the mix.

Companies New lead-generation effort launches for senior living

New lead-generation effort launches for senior living

A new platform has launched with the goal of helping to connect senior living communities and prospective residents looking for new places to live.

Guest Columns Overcoming emotional barriers in senior living

Overcoming emotional barriers in senior living

Our prospective residents and their family members face complicated questions. We must educate them, find a balance between care and compassion and personalize that balance for each individual family.

News 5 ways to increase occupancy through marketing

5 ways to increase occupancy through marketing

More than 70% of senior living sales and marketing professionals are held directly accountable for occupancy in their communities, according to a new guide from Linkmedia360.

Guest Columns Are you ready for the Solo Agers?

Are you ready for the Solo Agers?

Developers, owners and managers of residential retirement communities must start now to plan for the influx of residents who do not have the traditional family support. Here are some points to consider as you put together your strategy.

Companies 42 are in first class of senior living sales counselor certificate recipients

42 are in first class of senior living sales counselor certificate recipients

Forty-two individuals from 16 senior living companies make up the first class of senior living sales counselor certificate recipients, Argentum announced Monday.

Marketplace Columns How sales enablement can speed up move-ins

How sales enablement can speed up move-ins

A proactive, always-evolving sales enablement process will go a long way in differentiating your community and services while helping you achieve your core business and care goals.

Guest Columns 5 senior living marketing points to remember in 2018

5 senior living marketing points to remember in 2018

We gathered a group of senior housing marketing experts to forecast upcoming trends.

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In Focus

April 18

Spreading thanks

Houston and North Greenbush, NY 

Residents of Brazos Towers at Bayou Manor, a senior living community in Houston, recently held a virtual "gratitude party" for residents of Eastwyck Village of North Greenbush, NY, to thank them for their assistance after Hurricane Harvey.