Marketing

Guest Columns Best practices: Help make the move-in decision easy

Best practices: Help make the move-in decision easy

These processes can help potential residents and their families make better-informed decisions about when is the right time for assisted living for themselves or their loved ones.

Marketplace Columns 3 blind spots in your senior living business (and how to fix them)

3 blind spots in your senior living business (and how to fix them)

Senior living professionals may have blind spots regarding prospective residents and the sales methods used to familiarize them with communities. Fortunately, ways exist to address them.

News How to get members of my sales and marketing team to sharpen their strategic focus

How to get members of my sales and marketing team to sharpen their strategic focus

The frequently asked questions concept is a very effective and credible marketing communication strategy.

Guest Columns Senior living sales and marketing professionals reveal biggest challenges

Senior living sales and marketing professionals reveal biggest challenges

A national survey provides insights into where senior care sales and marketing professionals should spend their time and energy.

Guest Columns More than a website: Digital marketing for senior living

More than a website: Digital marketing for senior living

After your website is in place, what digital marketing tactics should your community use? Here are five ideas.

Product News

Yardi introduces mobile app for senior living customer relationship management

Yardi Senior CRM has tools designed specifically to enable senior living operators to securely view and edit CRM information via iOS and Android devices.

News New Census Bureau data show steady increase in prospective residents

New Census Bureau data show steady increase in prospective residents

Data released by the U.S. Census Bureau on Thursday show a steady increase in the number of adults of the age when many start moving into senior living communities.

Editors' Columns Pay no attention to senior living's identity crisis

Pay no attention to senior living's identity crisis

The latest occupancy numbers for assisted living point to absorption issues. But they may reveal another issue as well.

News HRA seeks to sharpen its image with prospects via employee etiquette training

HRA seeks to sharpen its image with prospects via employee etiquette training

As many senior living operators look to add more healthcare services to their offerings, this regional development and operating company is instituting a new program to help ensure that hospitality doesn't get lost in the mix.

Companies New lead-generation effort launches for senior living

New lead-generation effort launches for senior living

A new platform has launched with the goal of helping to connect senior living communities and prospective residents looking for new places to live.

In Focus

June 13

Survey says ... game show week is a hit

Rochester, NY 

St. John's Home recently hosted "Game Show Week 2.0" in recognition of Alzheimer's and Brain Awareness Month, which is June.