Marketing

How to get members of my sales and marketing team to sharpen their strategic focus

How to get members of my sales and marketing team to sharpen their strategic focus

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The frequently asked questions concept is a very effective and credible marketing communication strategy.

Senior living sales and marketing professionals reveal biggest challenges

Senior living sales and marketing professionals reveal biggest challenges

A national survey provides insights into where senior care sales and marketing professionals should spend their time and energy.

More than a website: Digital marketing for senior living

More than a website: Digital marketing for senior living

After your website is in place, what digital marketing tactics should your community use? Here are five ideas.

Yardi introduces mobile app for senior living customer relationship management

Yardi Senior CRM has tools designed specifically to enable senior living operators to securely view and edit CRM information via iOS and Android devices.

New Census Bureau data show steady increase in prospective residents

New Census Bureau data show steady increase in prospective residents

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Data released by the U.S. Census Bureau on Thursday show a steady increase in the number of adults of the age when many start moving into senior living communities.

Pay no attention to senior living's identity crisis

Pay no attention to senior living's identity crisis

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The latest occupancy numbers for assisted living point to absorption issues. But they may reveal another issue as well.

HRA seeks to sharpen its image with prospects via employee etiquette training

HRA seeks to sharpen its image with prospects via employee etiquette training

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As many senior living operators look to add more healthcare services to their offerings, this regional development and operating company is instituting a new program to help ensure that hospitality doesn't get lost in the mix.

New lead-generation effort launches for senior living

New lead-generation effort launches for senior living

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A new platform has launched with the goal of helping to connect senior living communities and prospective residents looking for new places to live.

Overcoming emotional barriers in senior living

Overcoming emotional barriers in senior living

Our prospective residents and their family members face complicated questions. We must educate them, find a balance between care and compassion and personalize that balance for each individual family.

5 ways to increase occupancy through marketing

5 ways to increase occupancy through marketing

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More than 70% of senior living sales and marketing professionals are held directly accountable for occupancy in their communities, according to a new guide from Linkmedia360.

Are you ready for the Solo Agers?

Are you ready for the Solo Agers?

Developers, owners and managers of residential retirement communities must start now to plan for the influx of residents who do not have the traditional family support. Here are some points to consider as you put together your strategy.

42 are in first class of senior living sales counselor certificate recipients

42 are in first class of senior living sales counselor certificate recipients

Forty-two individuals from 16 senior living companies make up the first class of senior living sales counselor certificate recipients, Argentum announced Monday.

How sales enablement can speed up move-ins

How sales enablement can speed up move-ins

A proactive, always-evolving sales enablement process will go a long way in differentiating your community and services while helping you achieve your core business and care goals.

5 senior living marketing points to remember in 2018

5 senior living marketing points to remember in 2018

We gathered a group of senior housing marketing experts to forecast upcoming trends.

A different take on intergenerational living

A different take on intergenerational living

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Senior living communities already know that marketing to a prospective resident includes marketing to the older adult's grown children because they are decision-influencers. Perhaps now it's time for communities to regularly market to those adult children as prospective residents themselves.

Study: Flu shots may offer senior living communities a competitive advantage

Study: Flu shots may offer senior living communities a competitive advantage

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Senior living communities that successfully encourage flu vaccination among staff members may have a marketing advantage over competing communities, suggests new research into consumer preferences.

Why is senior living overlooking this golden opportunity?

Why is senior living overlooking this golden opportunity?

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To judge by many of the marketing materials the senior living field produces, a major benefit is not being touted.

How to protect your community from inappropriate use of social media use by employees

How to protect your community from inappropriate use of social media use by employees

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Senior living operators can take steps to reduce risk related to social media use by employees, according to Kristi Eldredge, RN, JD, CPHRM, senior patient safety consultant at medical liability insurance company MMIC. She was a presenter on the topic Wednesday at AHCA/NCAL's 68th Annual Convention & Expo in Las Vegas.

How to increase move-ins via your website and social media

How to increase move-ins via your website and social media

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Las Vegas — With research showing that prospective senior living residents or their families already may have completed 60% of the decision-making process involved in a potential move before even contacting a community, website and social media efforts are crucial to operators' success, Nicole Wagner, internet marketing director at Stevens & Tate Marketing, said Tuesday in an educational session at the American Health Care Association / National Center for Assisted Living's 68th Annual Convention & Expo.

Senior living could take a lesson from this Nobel Laureate

Senior living could take a lesson from this Nobel Laureate

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What does the Nobel Memorial Prize in Economic Sciences have to do with senior living? Not much, except that perhaps the way you go about trying to fill your units may be seriously flawed.

Pew: Older Americans increasingly getting news from social media

Pew: Older Americans increasingly getting news from social media

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Older Americans are helping drive an increase in the number of people who are obtaining their news from social media, according to the results of a new survey from the Pew Research Center.

A toast to creative marketing

A toast to creative marketing

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Much of the buzz last week was about the solar eclipse, and rightfully so. But another big event was taking place in cities and towns across the country.

How to get more mileage from your Facebook efforts

How to get more mileage from your Facebook efforts

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Facebook can be a way to reach prospects, build a sense of community among residents and keep older adults engaged with family and friends. Two big issues can keep seniors off the social networking site, according to a new study, and one of the authors shares exclusive insights that could help senior living communities counter them.

How to use content marketing to increase occupancy

How to use content marketing to increase occupancy

Millions of Americans could be moving into senior living communities over the next 20 years. Will your community be able to reach this audience and their loved ones with messages that resonate?

Older adults increasingly using mobile devices to access information

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Don't exclude mobile from your efforts to market to older adults who are prospective residents or family members or to communicate with them once a move-in has taken place, suggests newly released information from the Pew Research Center.

A Place for Mom is sold to new investors

A Place for Mom is sold to new investors

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A Place for Mom is being sold to technology investment firm Silver Lake and global growth equity firm General Atlantic by its current investor, growth private equity firm Warburg Pincus, the companies announced Wednesday.

Countering the illusion of communication

Countering the illusion of communication

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We all hear that communication is important, but what do we do about it? Here are some tips to enhance communication mindfulness.

For the best marketers, it's all about the customer experience

For the best marketers, it's all about the customer experience

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It's no secret why marketers in some organizations set themselves apart from the competition, according to a story in strategy+business.

The website features most important to prospective residents

The website features most important to prospective residents

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As a retirement community's online presence becomes increasingly important, research reveals the number one piece of information that adults aged 75 to 84 seek on a community's website as well as other features of interest.

An important 'connection' that senior living often overlooks

An important 'connection' that senior living often overlooks

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I am not a marketing director for an assisted living or independent living community. But if I were, my message would be simple and direct.

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In Focus

May 16

$3 million milestone

Parkville, FL 

Oak Crest recently passed the $3 million mark in the amount of scholarship funds the community has awarded to employees over the past 22 years.