The frequently asked questions concept is a very effective and credible marketing communication strategy.
A national survey provides insights into where senior care sales and marketing professionals should spend their time and energy.
After your website is in place, what digital marketing tactics should your community use? Here are five ideas.
Yardi Senior CRM has tools designed specifically to enable senior living operators to securely view and edit CRM information via iOS and Android devices.
Data released by the U.S. Census Bureau on Thursday show a steady increase in the number of adults of the age when many start moving into senior living communities.
The latest occupancy numbers for assisted living point to absorption issues. But they may reveal another issue as well.
As many senior living operators look to add more healthcare services to their offerings, this regional development and operating company is instituting a new program to help ensure that hospitality doesn't get lost in the mix.
A new platform has launched with the goal of helping to connect senior living communities and prospective residents looking for new places to live.
Our prospective residents and their family members face complicated questions. We must educate them, find a balance between care and compassion and personalize that balance for each individual family.
More than 70% of senior living sales and marketing professionals are held directly accountable for occupancy in their communities, according to a new guide from Linkmedia360.
Developers, owners and managers of residential retirement communities must start now to plan for the influx of residents who do not have the traditional family support. Here are some points to consider as you put together your strategy.
Forty-two individuals from 16 senior living companies make up the first class of senior living sales counselor certificate recipients, Argentum announced Monday.
A proactive, always-evolving sales enablement process will go a long way in differentiating your community and services while helping you achieve your core business and care goals.
We gathered a group of senior housing marketing experts to forecast upcoming trends.
Senior living communities already know that marketing to a prospective resident includes marketing to the older adult's grown children because they are decision-influencers. Perhaps now it's time for communities to regularly market to those adult children as prospective residents themselves.
Senior living communities that successfully encourage flu vaccination among staff members may have a marketing advantage over competing communities, suggests new research into consumer preferences.
To judge by many of the marketing materials the senior living field produces, a major benefit is not being touted.
Senior living operators can take steps to reduce risk related to social media use by employees, according to Kristi Eldredge, RN, JD, CPHRM, senior patient safety consultant at medical liability insurance company MMIC. She was a presenter on the topic Wednesday at AHCA/NCAL's 68th Annual Convention & Expo in Las Vegas.
Las Vegas — With research showing that prospective senior living residents or their families already may have completed 60% of the decision-making process involved in a potential move before even contacting a community, website and social media efforts are crucial to operators' success, Nicole Wagner, internet marketing director at Stevens & Tate Marketing, said Tuesday in an educational session at the American Health Care Association / National Center for Assisted Living's 68th Annual Convention & Expo.
What does the Nobel Memorial Prize in Economic Sciences have to do with senior living? Not much, except that perhaps the way you go about trying to fill your units may be seriously flawed.
Older Americans are helping drive an increase in the number of people who are obtaining their news from social media, according to the results of a new survey from the Pew Research Center.
Much of the buzz last week was about the solar eclipse, and rightfully so. But another big event was taking place in cities and towns across the country.
Facebook can be a way to reach prospects, build a sense of community among residents and keep older adults engaged with family and friends. Two big issues can keep seniors off the social networking site, according to a new study, and one of the authors shares exclusive insights that could help senior living communities counter them.
Millions of Americans could be moving into senior living communities over the next 20 years. Will your community be able to reach this audience and their loved ones with messages that resonate?
Don't exclude mobile from your efforts to market to older adults who are prospective residents or family members or to communicate with them once a move-in has taken place, suggests newly released information from the Pew Research Center.
A Place for Mom is being sold to technology investment firm Silver Lake and global growth equity firm General Atlantic by its current investor, growth private equity firm Warburg Pincus, the companies announced Wednesday.
We all hear that communication is important, but what do we do about it? Here are some tips to enhance communication mindfulness.
It's no secret why marketers in some organizations set themselves apart from the competition, according to a story in strategy+business.
As a retirement community's online presence becomes increasingly important, research reveals the number one piece of information that adults aged 75 to 84 seek on a community's website as well as other features of interest.
I am not a marketing director for an assisted living or independent living community. But if I were, my message would be simple and direct.