Career growth opportunities important to millennials

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To attract millennials to your workplace, focus on enabling career growth. That's one takeaway from a new Gallup report.

The five top attributes that attract millennials to an open position, according to the report, How Millennials Want to Work and Live, are:

  • Opportunities to learn and grow in a “steppingstone” role,
  • A manager who is willing to invest in their development,
  • A great management culture,
  • Interest in the type of work and
  • Opportunities for advancement.

Members of the generation, born between 1980 and 1996, are the current workers most likely to seek and change jobs, according to Gallup.

“Millennials are a flight risk, making it vital for organizations to understand how to engage and retain these employees,” Brandon Rigoni, Ph.D., Gallup's associate director for selection and development, and Amy Adkins, a writer and editor at Gallup, wrote in a summary of the report's findings. “On the flip side, millennials' willingness to switch jobs and companies presents a substantial attraction opportunity for organizations,” they added.

Older workers also value good managers and management culture, Gallup found, but millennials value opportunities to learn and grow and opportunities for advancement more than older generations. The researchers also found that a creative, fun, informal work environment — exemplified by amenities such as game rooms and casual dress codes — is more important to baby boomers (those born between 1946 and 1964) than it is to millennials.

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