Survey reveals biggest markets of anticipated senior housing desire

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A new report detailing the results of research conducted in 2015 indicates the largest metropolitan markets where adults are considering a move into a retirement community within the next five years or a move to an assisted living community for themselves or a family member.

The findings are based on Houston-based International Demographics' survey known as The Media Audit; data were compiled by David Cwi, president of Indianapolis-based Cwi Associates, who shared them with McKnight's Senior Living.

When it comes to those aged 65 or more years who are considering a move for themselves or someone else, the top five markets by sheer numbers are:

  1. New York (167,350 people)
  2. Philadelphia (111,895)
  3. Chicago (94,063)
  4. Pittsburgh (31,004)
  5. Cincinnati (27,992)

The top five markets by percent of the 65+ population there considering a move:

  1. Philadelphia (14.84%)
  2. Madison, WI (14.25%)
  3. Peoria, IL (13.27%)
  4. Topeka, KS (12.46%)
  5. Southern New Hampshire (11.27%)

Senior living communities can use the data to determine whether their occupancy rates relate to market size and assess lead pool quality and consumer reaction to their communities, Cwi said.

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